Adspeak

Creating Genuine Connections With Consumers is Rare and Beautiful


Listen Later

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Adweek reporter Emmy Liederman are joined by Rare Beauty CMO Katie Welch at Brandweek’s Marketing Vanguard Lounge.


The trio discusses what goes on in front of and behind the scenes to ensure consumers feel good in their products, whether it’s working closely with founder Selena Gomez to ensure the brand stays true to championing real beauty to supporting Gomez’s Rare Impact Fund, a nonprofit created to provide young people with resources to support their mental health. Welch also shares the ways the beauty brand connects and supports the Latinx audience for Hispanic Heritage Month and beyond.




Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America’s number one retailer.¹ They can help you connect with Walmart’s 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale. 


Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.  


Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers.  


Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers.  


Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources.  

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

AdspeakBy Adweek

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

147 ratings


More shows like Adspeak

View all
NPR News Now by NPR

NPR News Now

14,365 Listeners

Pivot by New York Magazine

Pivot

9,272 Listeners

The Playbook Podcast by POLITICO

The Playbook Podcast

662 Listeners

Pod Save America by Crooked Media

Pod Save America

86,750 Listeners

The Daily by The New York Times

The Daily

111,917 Listeners

Up First from NPR by NPR

Up First from NPR

56,285 Listeners

Marketing Vanguard by Adweek

Marketing Vanguard

121 Listeners

What Next | Daily News and Analysis by Slate Podcasts

What Next | Daily News and Analysis

2,412 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

348 Listeners

Fiction - Comedy Fiction by The Sunset Explorers

Fiction - Comedy Fiction

6,447 Listeners

The Great Fail by Debra Chen

The Great Fail

128 Listeners

Consider This from NPR by NPR

Consider This from NPR

6,070 Listeners

The LA Report by LAist Studios

The LA Report

85 Listeners

BRAVE COMMERCE by Adweek

BRAVE COMMERCE

107 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,335 Listeners

The Garage: Tools For Retail Media Innovation by Adweek

The Garage: Tools For Retail Media Innovation

16 Listeners

Apple News In Conversation by Apple News

Apple News In Conversation

1,522 Listeners

TechMagic with Cathy Hackl by Adweek

TechMagic with Cathy Hackl

55 Listeners

The Town with Matthew Belloni by The Ringer

The Town with Matthew Belloni

1,020 Listeners

Champions of Change: Shattering Ceilings in Sports by Adweek

Champions of Change: Shattering Ceilings in Sports

4 Listeners

The Speed of Culture Podcast by ADWEEK & Suzy

The Speed of Culture Podcast

49 Listeners

Adweek Presents... by Adweek

Adweek Presents...

5 Listeners

Young Influentials by Adweek

Young Influentials

10 Listeners

Off Madison by Adweek

Off Madison

5 Listeners

Home / Work by Adweek

Home / Work

2 Listeners

Brandweek: The Podcast by Adweek

Brandweek: The Podcast

4 Listeners

Touch of Truth with Jackie Cooper by Adweek & Edelman

Touch of Truth with Jackie Cooper

0 Listeners

The Wirecutter Show by The New York Times

The Wirecutter Show

1,094 Listeners