This is part two. Bruce Brandes built Lucro because he saw a problem in healthcare innovation. In short, there were innovative healthcare companies, and then there were companies that thought they were innovative but didn't really get it done. Purchasing decisions could take months and years, but by then...everyone else had already moved on. At the same time, there were countless outstanding products and services being built by entrepreneurs at healthcare and health tech startups that weren't getting the traction they needed. Lucro is a platform that connects purchaser with vendors, cutting down on the time it takes to make a purchasing decision. Here, Bruce Brandes explains more about the problem in healthcare innovation, what his team is doing to solve it, and thoughts for healthcare entrepreneurs looking to get an edge in their market.