In today's episode, I sit down with former NFL star turned entrepreneur, Chris Hetherington, now CEO of Fathead, to explore the intersection of sports, business, and technology. We discuss the journey of revitalizing an iconic brand, leveraging relationships and technology to enhance fan engagement, and the strategic moves behind acquiring undervalued assets. Chris shares insights on the importance of relationships in business, the potential of AR and AI to transform fan experiences, and the strategic focus on amplifying the Fathead brand. Join us as we uncover the playbook for entrepreneurial success in the sports and entertainment industry, making every moment a win.