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In this episode, Katie and Ilana interview Nicki Traikos, Founder and Creative Director of Life I Design. Nicki talks about the process of bringing her dream of writing a book into reality, from finding the right publisher to marketing strategies and illustrating her own cover. She also shares why it’s important to embrace your worth both as an artist and as a budding author, and cherishing the joys of both the business and creative side of launching a book. They also chat about why engagement is more important than audience size when it comes to social media.

Here's what you'll discover in this episode:

• Why being an artist isn’t just about being a master at your craft 

• How all three women face impostor syndrome

• How teaching online opened doors and contributed to Nicki’s creative journey

• How Goodtype’s online summit Artist to Author sparked Nicki’s book writing journey.

• Why being marketable as an author is important (every book is a business plan!)

•  The role that social media plays in marketing a book, and how engagement is far more important than the size of your audience

• The three routes of publishing a book: working with a literary agent, working directly with a publisher, or self-publishing

• Why sharing your process can inspire people, even if you’re already an expert at your craft

• How consulting with a publishing expert, agent, or anyone with publishing experience will help to bring your book to life

• What would a successful book launch looks like

• Ways to negotiate and get more from your book advance

Nicki found us through one of our online events, click here to join us for the next one! 

Connect with our guest: 

Instagram: @lifeidesign

Pinterest: @nickitraikos

YouTube: @lifeidesign

Mentioned in this episode: 

Pre-order Nicki’s book, Watercolor Made Simple

Quarto Publishing: https://www.quartoknows.com/Quarto-Publishing

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube

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