Masters of Moments

Creating Spaces with Purpose: Balancing Aesthetics, Functionality, and Investment – Antonia Botero - Principal @ MADDPROJECT


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Antonia Botero takes us on a deep dive into the evolution of taste in architecture, shaped by her experiences with historic buildings in New York City. We explore the power of intentional design—how the seamless blend of interior and exterior aesthetics can transform a space—and the unique challenges of adaptive reuse projects.


Antonia also shares her journey from architecture to development, highlighting the adaptability and teamwork required to succeed in both fields. We unpack the complexities of working on legendary projects like the TWA Hotel, where every design choice plays a crucial role in crafting a cohesive and compelling space.


To wrap up, we discuss the highs and lows of launching MADDPROJECT, the lessons learned along the way, and Antonia’s favorite hotels around the world—places that embody design excellence and unforgettable experiences. If you’re passionate about architecture, development, or the art of creating remarkable spaces, this episode is packed with insights you won’t want to miss!


Links:

Antonia on LinkedIn - https://www.linkedin.com/in/antonia-botero-ra-ncarb-6473282b/

MADDPROJECT - https://www.maddproject.com/


Connect & Invest with Jake:

Follow Jake on X: https://x.com/JWurzak

1 on 1 coaching with Jake: https://www.jakewurzak.com/coaching

Learn How to Invest with DoveHill: https://bit.ly/3yg8Pwo


Topics:

(00:00:00) - Intro

(00:01:08) - How to develop taste & design insights

(00:07:50) - Antonia’s career

(00:17:44) - How to pay architects and designers

(00:19:53) - Office to residential conversions

(00:30:38) - How do you run Maddproject today?

(00:37:18) - GC experiences

(00:44:33) - What would your clients say about your development management business?

(00:46:57) - How did you get into hotels?

(00:56:39) - Creating a vibe

(00:57:59) - Common mistakes made 

(01:06:19) - Structuring a Development-Management company

(01:23:25) - What is your favorite hotel?

...more
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Masters of MomentsBy Jake Wurzak

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