Fifteen years in the industry, countless lessons learned, and a relentless commitment to pushing creative boundaries—that’s how Laura built her career. A firstborn daughter, Aries fire sign, and absolute force in luxury events, Laura built her brand by saying no to cookie-cutter design and yes to creative risks. In this episode, we talk about her journey from working in catering to running some of the most unique weddings in the industry, why she scaled down to only four weddings a year, and how she gets clients to trust the creative process.
If you’re an event professional looking to refine your brand, an entrepreneur trying to stand out, or a couple who wants a wedding that feels unlike anything else—this episode is for you.

What You’ll Learn in This Episode:

• How Laura went from hotel catering to luxury wedding planning
• The real difference between playing it safe and pushing creative boundaries
• Why charging your worth isn’t just about numbers—it’s about trust
• How she scaled back her business to create bigger impact
• Why more money doesn’t always mean better weddings
• How to build a brand that attracts the right clients, not just any clients

Connect with Laura Ritchie:

Instagram: @gritandgraceinc

Website: Grit and Grace Inc.

Links & Resources:

• Subscribe to our newsletter for insider wedding & event trends
• Follow us on Instagram and TikTok for behind-the-scenes inspiration
• Listen to more episodes of Wine & Dine Me Podcast on Apple Podcasts and Spotify