Today’s inspiration comes from Rich Mulholland’s Get Rich Quick Show 

As a society, we are consuming knowledge (reading) in the same way we consume calories from food, but we’re not burning the calories we’re consuming in the form of action.

We make the mistake of measuring our progress, not in how many actions we do (calories we burn), but in how many books we read (calories we consume).

And it’s making us fat – when we burn those knowledge calories, amazing things happen.

Rich challenges us to go on a knowledge diet by cutting our consumption in half while doubling our action.

Because knowledge without action is nothing.

What is your vision?

For so many small businesses and start-ups, establishing a vision can be difficult because adaptability and growth take priority early on. 

Trevor Bragdon mainly works with non-profit companies, helping them develop their fundraising efforts –  having an established vision is vital to achieving those goals. 

Jeff’s interview with Trevor expands upon the importance of establishing a vision, while maintaining that necessary flexibility of serving new markets and new customers.

Why does your podcast need an episode zero?

Joe Casabona, podcaster, course-creator and developer, says there are two reasons that podcasters should start with an episode zero.

First, it helps to introduce who you are and what your show is about, in a trailer-like way. This creates excitement around the show.

Second, you don’t know how long it will take for podcast directories to approve your show so posting an episode zero first allows time for this process before releasing your first episode.

From there, you can plan your launch schedule, marketing info and social media around each episode.

Think your website is already optimized for SEO? Think again.

Curtis Hays says that installing Yeost, or having an SEO-friendly site doesn’t guarantee that your website is optimized.

You have to work optimize it.

He suggests purchasing a Yeost guide, or a training program to learn how to configure your website after the install.

It’s a very small investment of time and money, but this small investment could result in a huge ROI for your business.

Listen in to Jeff’s full interview with Curtis Hays on the Jeff Large Podcast.

Today’s tip comes from “The 1 Page Marketing Plan by Allan Dib.“

Allan’s rule of thumb is that if someone else can complete a task 80% as well as you can, then you should delegate it.

Jeff describes this rule of thumb as a candid way of saying to yourself, “let it go.”

There are so many things we want to have control over, and there are things that just won’t get done as well, but if you can trust that they’ll get at least 80% of the way there, then let it go.

Take a moment today to think about what some of those things are, and be ready to free up your time so you can focus on what really matters.

How many emails do you receive with questions from your website’s contact form?

These questions are great content material – your audience is telling you exactly what they want to know!

Instead of just replying in that email (which you should do promptly), logging that question and creating a post about it – on your blog, a video on YouTube, or a podcast episode, is one of the best ways to also establish your authority in a space.

This allows people to know, like and trust you and, in turn, are then more likely to buy your products.

Today’s insider tip comes from Joe Casabona, podcaster, course-creator and developer.

Inspired by Alex Bloomberg, Jeff asks:

What is it about your video, audio, or copy that makes your audience pause, and find it curious or fascinating?

He encourages us to focus on finding the interesting intersections of the story we’re telling.

It’s worth taking the time to seek out the interesting stories when creating content because there is a deep need for content that surprises.

“If you think about your business as craft, then you’re constantly looking for ways to improve it.”

Today’s snippet is from Jeff’s interview with Howard Mann who is a business coach for entrepreneur businesses at The Business Brickyard.

Howard says most business people don’t think of their businesses as craft, but they should.

In the same way the great chefs and artists of the world focus on their craft, so should businesses.

Whatever it is you’re doing, do you treat it as craft? Are you making something that’s worth creating?

Are you worried about giving “it” away for free?

Whether you’re posting free content on your blog or YouTube video, many people are worried they will lose business by giving too much away for free.

But, here’s a dirty little secret from Joe Casabona…

Helping people solve a problem with free advice, doesn’t give them the skills to implement that advice.

Free advice does establish your authority, however, and they are more likely to know, trust and like you (and then eventually hire you).

Today’s inspiration comes from Rich Mulholland’s Get Rich Quick Show on the road in Washington DC.

Rich reminds us to respect the importance of our own time. We are the only ones who are in control of our time and our priorities. 

And when we respect our time, those around us are also required to respect our time.

By taking back and owning our time, others around us will follow our leadership.