In this episode, Joaby Parker, Founder and Chief Marketing Officer of Cover3 Creative Advertising Agency, discusses how to prevent wasting marketing dollars and achieve substantial growth using sound marketing principles. 

Joaby introduces the concept of a Fractional CMO and differentiates it from a Marketing Director. He emphasizes the importance of a long-term, detailed marketing plan and shares a strategic planning framework that spans two years. 

Joaby also provides insights from his successful growth of Casper's Ice Cream from $5 million to $150 million, using targeted and efficient advertising techniques. The episode is packed with actionable strategies for law firms, including the importance of identifying unique market opportunities and maintaining a consistent marketing presence.

Joaby gives listeners actionable tips on:

• 00:00 Introduction 
• 01:54 Understanding the Role of a Fractional CMO
• 03:29 Strategic Planning: Setting Long-Term Goals
• 06:51 Marketing Strategies for Law Firms
• 14:12 Case Study: Casper's Ice Cream Success Story
• 20:30 Adapting Marketing Techniques Over Time
• 22:16 Understanding Your Consumer
• 24:01 Recording Sales Calls for Insights
• 25:17 Becoming a Thought Leader
• 26:54 Recommended Reading: The Road Less Stupid
• 27:50 The Importance of Thinking Time
• 31:19 Delegation and Strengths
• 32:35 Actionable Steps for Growth
• 37:57 Final Thoughts and Book Recommendation

Resources mentioned in this episode:

• Building a Story Brand by Donald Miller
• The Road Less Stupid by Keith J. Cunningham

Connect with Joaby:

• Instagram: https://www.instagram.com/joabyparker/ 
• LinkedIn: https://www.linkedin.com/in/joaby-parker/ 
• Facebook: https://www.facebook.com/joaby.parker 
• http://c3grow.com

Connect with me

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• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com