October 24, 2024

Creative Trends in Mobile Games - September 2024

45 minutes

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/9hXqXwBbv1A

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q

Agenda

00:00 Epic intro to Creative Trends in Gaming

01:00 The Rise of Dream Games

03:59 Creative Strategies in Game Marketing

08:00 Innovations in Gameplay Mechanics

12:00 High Production Value in Game Creatives

16:01 The Evolution of Game Genres

19:57 Trends in User Acquisition and Retention

24:59 Creative Innovations in Gaming

28:01 Game Performance and Revenue Insights

29:59 The Evolution of Game Creatives

32:59 Celebrity Influence in Game Marketing

35:59 Trends in Mobile Game Development

38:55 The Future of Game Genres and Mashups

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Dream Games has become a leader in the match-3 genre.

Creative marketing strategies are crucial for game success.

High production values are becoming standard in-game creatives.

Celebrity endorsements can significantly boost a game's visibility.

Merging gameplay mechanics can enhance player engagement.

The gaming industry is rapidly evolving with new trends.

Tomato overload is a unique marketing trend to watch.

Understanding player psychology is key to effective marketing.

In the future, gaming will see more genre mashups.

Community engagement is essential for ongoing success.

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

---------------------------------------

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

...more

View all episodes

By Lancaric.me

33 ratings

October 24, 2024

Creative Trends in Mobile Games - September 2024

45 minutes

Youtube: https://youtu.be/9hXqXwBbv1A

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q

Agenda

00:00 Epic intro to Creative Trends in Gaming

01:00 The Rise of Dream Games

03:59 Creative Strategies in Game Marketing

08:00 Innovations in Gameplay Mechanics

12:00 High Production Value in Game Creatives

16:01 The Evolution of Game Genres

19:57 Trends in User Acquisition and Retention

24:59 Creative Innovations in Gaming

28:01 Game Performance and Revenue Insights

29:59 The Evolution of Game Creatives

32:59 Celebrity Influence in Game Marketing

35:59 Trends in Mobile Game Development

38:55 The Future of Game Genres and Mashups

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

---------------------------------------

Takeaways

Dream Games has become a leader in the match-3 genre.

Creative marketing strategies are crucial for game success.

High production values are becoming standard in-game creatives.

Celebrity endorsements can significantly boost a game's visibility.

Merging gameplay mechanics can enhance player engagement.

The gaming industry is rapidly evolving with new trends.

Tomato overload is a unique marketing trend to watch.

Understanding player psychology is key to effective marketing.

In the future, gaming will see more genre mashups.

Community engagement is essential for ongoing success.

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

---------------------------------------

Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

...more