Sam Hunter is not only an incredible quilt pattern designer and educator, but also a fierce advocate for creative entrepreneurs, fair pricing, and owning your work. I’m thrilled to welcome her on the show today. As the founder of The Revolutionary Craft Business Podcast, where she dives into the real challenges of the craft industry and shares practical advice for makers who want to build sustainable businesses. She’s a podcast veteran and has so many great things to share. When you tune in, you will hear many of the common challenges owning a business and how to move through them in order to build it up from a hobby to your full time income. Sam is full of wisdom, wit, and straight-up truth bombs, and she’s not afraid to tell it like it is when it comes to the realities of making a living in the craft industry. Whether you’re just starting out with video or looking to level up your online teaching, you are going to get so much value from this conversation.

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Have you ever met someone who blends creativity, business savvy, and fearless innovation into one powerhouse of a career? Well, today’s guest does just that. Carolina Moore is a quilter, product designer, businesswoman, and YouTube educator with over 80K followers, who has built a thriving brand by turning creative ideas into real, sellable products—and she does it with a mix of strategic thinking and an unstoppable drive. When you tune in, you will learn how YouTube can help you create authentic connections with your audience, which can ultimately drive demand for your paid products and/or classes. Carolina also shares her journey of self-acceptance and growth as a content creator, discussing the challenges of being on camera and dealing with online criticism, which is something many of us could use support around! Whether you’re an aspiring video creator or you already have some skin in the game, this episode will help you embrace your own timeline and the mistakes/lessons learned along the way. 

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Welcome to the newest episode of Creatives on Camera. Today we're diving into a game-changing way to share your skills, grow your business and connect with students all over the world by teaching live Zoom workshops. You think that teaching a hands-on skill like quilting or sewing or crafting or knitting or weaving or woodworking on Zoom will never be as good as in person? The truth is that teaching live on Zoom allows you to reach students beyond your local area, eliminate travel time, and offer flexible learning options, all while building deep connections with your audience. Here's the best part—you don't need fancy tech or a big production set up to get started, just a simple plan, a couple tools and a willingness to show up. So whether you're already teaching and looking to expand online or just starting to explore the idea, I'm here to help you navigate the process and set you up for success. Let’s dive in! 

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In this episode, I had the absolute pleasure of chatting with my friend, award-winning quilter and educator Mel Beach. We dove into her journey from quilter to teacher, her instrumental role in bringing quilting events online during the pandemic, and how virtual education has transformed the quilting community. Mel shared her insights on adapting to Zoom teaching, overcoming tech challenges, and the unexpected opportunities that came from embracing virtual learning. We also talked about the accessibility and connection that online platforms have brought to quilters around the world. It was such an inspiring conversation about innovation, resilience, and the power of sharing creativity in new ways.

Learn more about The Academy for Virtual Teaching here.

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I’m excited to share our next guest interview with Lisa Shepard Stewart, an author, designer, and entrepreneur who has successfully integrated a whole virtual arm into her thriving brick and mortar business, Cultured Expressions. Lisa shares her journey from a lifelong passion for fabric to creating innovative virtual shopping experiences that not only are very profitable, but foster community and connections among her customers. You’ll hear how she has avoided tech overwhelm and has created processes that work for herself, her budget, and her audience without losing any effectiveness or professionalism. You will also learn strategies for building an audience, finding your unique teaching voice, and the significance of authenticity in connecting with your students. If fear of tech (or the expense of it) is the thing that’s holding you back from starting or growing your virtual business, you really should listen in! 

Learn more about The Academy for Virtual Teaching here.

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I’m honored to have Alex Anderson, past HGTV television host and an author with over 1 million copies of her books sold, on the show today. Alex has worn many hats and I’m excited for you to hear her journey from being a reluctant television personality to becoming a beloved figure in the quilting community. She discusses her initial fears of being on camera, the importance of authenticity in connecting with her audience, and the shift to online teaching during the pandemic. Alex emphasizes the value of overcoming fear, embracing opportunities, and the joy of creating content that resonates with the quilting community. The conversation highlights the value of continuous learning, the joy of connecting with others, and the significance of kindness in feedback all the while navigating the new waves of technology along the way. 

Learn more about The Academy for Virtual Teaching here.

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Welcome to the first full episode of Creatives on Camera! I’m excited to introduce myself and share a bit about my devotion to helping makers just like you find success as creative entrepreneurs. When you tune in, you will hear my journey as an artist and teacher, the transition to online education, the impact of COVID-19 on the teaching landscape and more. You will also learn how I support creatives in sharing their skills through video and online marketing and teaching platforms in The Academy for Virtual Teaching. This episode sets the stage for the future discussions on teaching, creativity, and community building that you will be able to find right here on Creatives on Camera.

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Coming soon! Creatives on Camera: Using Video to Teach, Sell and Inspire Online 

Creatives on Camera is your guide to mastering video as a simple, effective tool for engaging and educating your creative community. Whether you teach quilting, crafting, or art workshops online, design patterns, or sell supplies, this podcast shows you how to create video tutorials and marketing content without complicated setups or wasted time. Learn easy, time-saving strategies to connect with your audience, grow your business, and expand your reach—all while staying focused on your passion.

We'll be launching soon, so whether you’re just starting out or ready to refine your skills, join me and discover how to teach, sell, and inspire online—without the overwhelm. Subscribe now and let’s bring your creative vision to life! You can also connect with me over at academyforvirtualteaching.com 

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>> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!