Inspired by the ITV show Mr Bates vs the Post Office, Damian reflects on the correct way to handle a crisis.

Detailing a study by Kim and Lee on the Johnson & Johnson Tylenol crisis, Damian explores the lessons we can learn from their response to disaster and how we can utilise them in our everyday lives.

These approaches include:

* Swift and decisive action

* Communicating transparently

* Cooperating with others

* Reapplying learnings

* Emphasising the rebuilding of trust

* Learning from the experience

This episode offers a new insight into how we can respond to crisis in a more effective way.

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