Ep. 106: The former marine sergeant was a three-sport athlete and looks every bit like the owner of a fitness franchise, but he recognizes that it's not about the weight on the barbell, it's about going in and recognizing who you are there to serve.

"I have a technique," he said. "If I feel like the team is too focused on goals or KPIs, I get us out on the floor. And I'll ask my team, 'Who's that on treadmill one? Tell me about him.' You have to know your customers, not only their name but their story, their goals, and what they do in your community. The success of the business doesn't come from the managers, it comes from the member base."

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Special thanks to Samantha Clark and Savannah Hill for making this episode possible.