This is Growth!

CS MasterClass #4: How To Communicate The Value You Deliver

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In Episode 3 of the Customer Success Masterclass, we tackle the crucial topic of Communicating The Value Your Product Delivers to Customers.


Join Daphne Costa Lopes as she delves into the pivotal role of the Customer Success Team in effectively conveying the value of your product to your customers.


Here’s what we’ll cover:

  • What Customers Care About: Understand the core needs and desires of your customers to tailor your communication effectively.
  • Who You Should Be Communicating Value To: Identify the key stakeholders and decision-makers in your customer’s organization to ensure your message reaches the right audience.
  • At What Points in the Journey You Should Be Communicating Value: Learn the critical touchpoints throughout the customer lifecycle where value communication can have the most impact.
  • How You Can Scale Value Communication: Discover strategies to efficiently and consistently communicate value across your entire customer base.

    • The expert interview of the week is with Jay Nathan, the Chief Customer Officer of Churnkey. Jay shares his expert insights on addressing some of the burning questions surrounding value communication, ensuring your message resonates with your customers.


    Tune in to gain actionable tips and strategies that will elevate your customer success efforts and help you communicate the meaningful results you're driving.


    Don’t miss this episode to master the art of value communication in customer success!

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    This is Growth!By Daphne Lopes
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