Mark Spencer, a seasoned expert and the force behind Consumer Fusion, brings a wealth of knowledge on reputation management, particularly in the home services franchising and healthcare industries. In this episode, he and Chad Peterman delve deep into the nuances of managing online reputation and reviews in today's digitized world. Mark uncovers the three-pronged approach to reputation management integral to any modern business: generating reviews as an offensive strategy, removing negative feedback as a defensive tactic, and crafting precise review responses. Additional Resources: Chad on LinkedIn Peterman Brothers Website Mark on LinkedIn Consumer Fusion Website More on PeopleForward Network Follow PeopleForward Network on LinkedIn