Tired of paying for leads that never convert? You’re not alone.

In this no-fluff episode of Can’t Stop the Growth, Chad Peterman sits down with Katie Donovan, CEO of Camp Digital, to break down what every service business owner needs to hear: your marketing isn’t broken—it’s misaligned.

If your digital ads aren’t bringing in the right customers, it’s time to stop throwing money at the problem and start building a strategy around quality leads that actually book, run, and bring in revenue.

Whether you're in HVAC, plumbing, electrical, or any other home service vertical—this episode gives you the tools to stop wasting ad dollars and start turning marketing into profit.

Additional Resources:

Connect with Katie Donovan on LinkedIn Learn More About CAMP Digital

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Key Takeaways:

• Why better leads > more leads in 2025 and beyond
• How to train Google to send you high-converting customers
• The power of value-centric measurement in your ad strategy
• Easy DIY ways to optimize your Google Business Profile
• Why you MUST update your website content and photos (even from your phone!)
• How AI and Reserve with Google are changing LSA forever
• Real tips for SEO, backlink building, and local search dominance