What happens when a former college football player brings locker room leadership to the trades? You get a family business turned industry powerhouse, and one heck of a growth story. 🚀

Chad chats with Jesse Rack, CEO of Rack Electric and the driving force behind one of the Southeast's fastest-scaling service businesses. From one truck to 110+ on the road, Jesse breaks down how he transformed a small electrical company into a multi-division operation spanning generators, HVAC, propane, and more.

Tune in for stories about branding that sticks, culture that wins, and what it really takes to lead a team through growth, adversity, and everything in between.

If you're in the trades—or leading anything people-first—this is your playbook 📈

Additional Resources:

Connect with Jesse on LinkedIn

Learn more about Rack Electric

Join The ARENA - a CSTG Community!

Chad on LinkedIn

Chad Peterman | CEO | Author

Peterman Brothers Website

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Key Takeaways:

• Scaling a company requires empowering others and letting go of control.
• Building a strong internal culture leads to consistency, accountability, and growth.
• First impressions and a clear, authentic brand can create lasting trust with customers.
• Growth often comes from stepping outside your comfort zone and taking calculated risks.
• Recruiting, training, and retaining the right people is the foundation of long-term success.