How can a food industry trade show spark global culinary creativity? Anuga’s JP Hartmann, U.S. Consul General Preeti Shah, and World Food Championships’ Nikki Jackson share their perspectives on how the U.S. presence at Anuga 2025 is helping to bridge culinary experiences together.

More About Jan Phillip Hartmann:

Jan Philipp Hartmann has been the Director of Anuga, the world’s leading trade fair for food and beverages, since April 1, 2023. With his extensive experience in the international trade fair industry and strong sales expertise, he has successfully driven the development of ISM Middle East. Now, he is bringing his innovative mindset to further strengthen and expand Anuga’s position as a global leader. His goal: to distinguish Anuga even more from the competition, enhance its leadership in content, and take the B2B experience to the next level.

More About Consul General Preeti Shah:

Preeti V. Shah assumed duty as the Consul General for the U.S. Consulate General in Düsseldorf, covering the state of North Rhine-Westphalia, in August of 2024.

Born in Philadelphia, Pennsylvania, Ms. Shah grew up in the suburbs of Detroit, Michigan, and she is the daughter of Indian immigrants to the United States. She attended Claremont McKenna College in Southern California where she earned a dual bachelor’s degree in Economics and International Relations.

Ms. Shah joined the Foreign Service in 2004 and has previously served in Nicaragua, Turkey, Afghanistan, Mexico and Indonesia. In addition, throughout her over twenty years as a Foreign Service Officer, she worked in several offices in Washington, DC, including most recently as the Deputy Director of Public Diplomacy training at the Foreign Service Institute. She also served as a foreign policy advisor for Senator Richard Durbin and worked in the Western Hemisphere Affairs bureau on migration issues as well as Haiti’s recovery after the 2010 earthquake.

More About Nikki Jackson:

Nikki Jackson is a seasoned agriculture and food systems strategist with a career spanning research, policy, and global market development. From leading international water and ag initiatives at the Texas Institute for Applied Environmental Research, supporting Texas businesses to break into global markets as the International Marketing Director for the Texas Department of Agriculture, to most recently driving global partnerships for the World Food Championships, she has helped secure millions in funding and created programs that connect U.S. agriculture to markets worldwide. Her current collaboration with the USDA focuses on expanding global opportunities for American food and agriculture brands through innovative platforms like Food Sport.

More About Anuga:

Anuga is the central meeting place for the global food and beverage industry and brings together leading players from the retail, catering and industry sectors in one place. This is where the trends of tomorrow are set, new impetus is given to the industry and valuable networks are created that have an impact far beyond the trade fair. Anuga is more than just a trade fair – it is a global network that inspires with ideas, promotes dialogue and actively shapes the future of the food and beverage industry.

Learn More:

Anuga Website: https://www.anuga.com/

Anuga Instagram: https://www.instagram.com/anugacologne/

Anuga LinkedIn: https://www.linkedin.com/company/anugashowcase/

Anuga Newsletter: https://www.anuga.com/newsletter/