Leading in marketing means seeing trends before they happen… sensing the change in the wind before anyone else and helping your clients prepare and – better yet – take advantage of those changes before anyone else. But in a world of unpredictable markets and shifting landscapes, delivering a level of predictability for your clients while also leading your own team is no easy feat. Lucky for us, Ed Locher, the VP of Marketing at HG Insights, is here to talk about how he manages to deliver a level of predictability for his clients while also promoting empathy and curiosity within his own ranks. 

Tune in to learn:

• Forecasting future events and the tech that can help you do it (9:11)
• Stop putting all your eggs in the MQL basket (12:00)
• What does the future of business intelligence look like? (15:00)
• Doing the dance between art and science (20:00)
• How to leverage personalization and create a bridge to individuals (34:14)

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