In today's episode, I'm joined by Josh Luber, co-founder of StockX and Fanatics Collectibles. Josh shares his journey from being a lawyer to creating a marketplace for sneaker enthusiasts. We discuss how he attracted top entrepreneurs like Dan Gilbert and Michael Rubin, and the significance of culture and commerce in his ventures. Josh opens up about the early days of StockX, the dynamics of the trading card market, and the future of NFTs in collectibles. He also talks about his latest project, Ghost, a collectible toy line blending art and scarcity. Join us for an insightful conversation with a true innovator in the collectible industry.