Joe Rush is the Owner of Rush Automotive. He opened his first location in Round Rock, TX in 2011 with just three employees. Since then, Rush Automotive has grown to nearly 50 employees across five locations. The motto at Rush Automotive is “Caring for People and Cars.” As a culture-based company, Rush Automotive works hard to live out that motto.

In this episode…

People often talk about the culture at their workplace. Is it a positive culture? Is it negative or toxic? Can customers notice the culture the minute they walk through the door? Everybody wants to work in a positive culture, but how do you build one? If you’d like to hear an informative and inspiring conversation about culture building, don’t miss this episode of Gain Traction!

When it comes to building a positive culture in the workplace, multiple factors are in play. According to Joe Rush, of Rush Automotive, it boils down to “the genuineness of the relationship that my leadership team has with each individual employee, the genuineness that I personally have, in my role, with each employee.” Joe has learned that when you care for your people, they care for the customer.

On this episode of Gain Traction, Mike Edge and Joe sit down for a conversation all about culture. They discuss the keys to building a positive culture and why it’s important for customer relations. They also talk about a healthy culture’s effect on limiting employee turnover. When people come to work for Joe, he says, “this is the last job they’re ever going to have.” Find out how he makes that happen on this episode of Gain Traction!

Here’s a glimpse of what you’ll learn: 

• Joe Rush shares how and when he knew he would be an owner in the automotive industry
• What it means to be a culture-based company
• How Rush Automotive’s culture is noticeably different
• Why Rush Automotive stores are closed on weekends
• What Joe learned from hiring someone who ended up being a bad cultural fit
• The dynamics necessary to keep long-term employees

Resources mentioned in this episode:

• Joe Rush on LinkedIn 
• Rush Automotive
• Brad Updegraff on LinkedIn
• Dave’s Ultimate Automotive
• Acres of Diamonds by Dr. Russell Conwell
• The Richest Man in Babylon by George S. Clason
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.