ADVISA CEO Heather Haas and leadership consultant BJ McKay spill the T in ATLAS, delving into the second of five essential drivers for creating cultural competitive advantage: Trust and Shared Purpose.

Heather and BJ define what this driver really means and provide practical tactics any organization can use to promote it.

This episode decodes the importance of mission, vision, and values, and what makes the difference between wall art and valuable tools for alignment.

Additional Resources:

Get Your Culture Check!

Connect with Heather on LinkedIn

Connect with BJ on LinkedIn

Learn more about ADVISA

Connect with Nick on LinkedIn

Connect with Zach on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Key Takeaways:

• Trust builds speed and lowers cost in business operations.
• Leaders must align behavior with stated mission and values.
• Culture needs clarity: mission, vision, and values defined.
• Communication trust forms when leadership consistently shares strategic direction.
• Rituals and accountability bring values to life organization-wide.