In this episode, ADVISA CEO Heather Haas and leadership consultant BJ McKay discuss the concept of Cultural Competitive Advantage, focusing on the ATLAS framework – five drivers that organizations can leverage to align their culture with the goals of the business.

Heather and BJ delve into the importance of the first driver, 'Activation from Above' – emphasizing the role of leadership in shaping and maintaining a healthy organizational culture.

The conversation highlights the necessity of data in understanding cultural dynamics, the time it takes to effect meaningful change, and practical steps to jump-start cultural transformation.

Additional Resources:

Get Your Culture Check!

Connect with Heather on LinkedIn

Connect with BJ on LinkedIn

Learn more about Advisa

Connect with Nick on LinkedIn

Connect with Zach on LinkedIn

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Key Takeaways:

• Lead by Example – Culture starts with leadership behavior.
• Own the Culture – Leaders must actively shape it.
• Let Data Guide You – Use insights to target improvements.
• Invest to Grow – Time, attention, and budget are essential.
• Culture Drives Results – It's a business strategy, not fluff.