Nicole de Larzac is a product development and marketing coach who helps aspiring productpreneurs create products that sell so they can live a life of freedom and success beyond the 9 to 5.
She's been in marketing for most of her career, having had the pleasure of managing some big brands like Sprite, Nestea, Delissio Pizza, and Weight Watchers.
Today, she shares important steps to take before you offer your products into the world:
1. Ideation - Brainstorm, go super wide, and come up with different ways to solve problems.
2. Narrow it down - Out of all the numerous ideas from the first step, call it down to a top five and come up with different concepts.
3. Concept - Test your ideas out and see what works and doesn't.
4. Select - Take the top concept and refine it based on real feedbacks.
5. Brand - Figure out the positiong of your product - how it's gonna be, what it stands for, and all other finalizations about your brand.
6. Plan - Secure the viability of your business - marketing plans, pricing, and all vital strategies about going forward.
7. Prototype - Get a working model of your idea, test it with your targeted consumers, refine it until it's ready for public consumption.
8. Pre-launch - Pre-sell your products and get sales before producing it big. Build a demand first to make sure it WILL sell successfully.
Check them out on --
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://nicoledelarzac.com/the-product-launch-lab/
Facebook Community: https://www.facebook.com/Curators-Club-113536020370908/