In this episode we dive into the topic of auditing an underperforming community. Alisa Poncher-President of Strategic Business Specialists, introduces her unique approach that goes beyond the typical evaluation of pricing or product. Instead, she focuses on what truly matters—the experience customers encounter throughout the entire process of purchasing a new home.

Alisa Poncher has been an integral part of the New Home Industry for the past 22 years.  Alisa is the President of Strategic Business Specialists where she offers her expertise in Sales Program Development, Onsite and Online Sales Training, Coaching and Mentoring, and Business Operation Support. Throughout her career, she has had the privilege of working for both private and public companies of all sizes and structures. This has allowed her to grow professionally with roles as Sales Manager, Director of Sales, Vice President of Sales and Marketing, National Director of Training and Implementation, and most recently as National Director of Internet Sales. Knowing the critical value of this role, Alisa continues to build exceptional Internet Sales Teams and Programs.

Alisa's passion is in the development of others, and she finds team building and training to be her forte. Alisa has been recognized with multiple awards including The National Award for Sales Manager of the Year at the International Builders Show and a MAME award for Sales Leader of the Year. Alisa believes education and growth within the industry are critically important and maintains her CSP, CMP, and her MIRM Designations through the NAHB.  Alisa believes in giving back to the industry that has given her so much. She is a member of her local SMC and PWB and has had the honor of mentoring multiple industry professionals and holding the role of SMC Chair. She is an approved instructor for NAHB and is certified to teach both the CSP and MIRM Designation courses.  Alisa has had the opportunity to speak on podcasts, has had articles published in NAHB Ideas, and is honored to be a presenter at the International Builder Show.

Connect with Alisa on LinkedIn