Beef Quality Assurance isn't a new program, but a new partnership with Certified Angus Beef is working to give cattle producers the credit they deserve with consumers. Miranda Reiman chats with CAB's Bruce Cobb about the ways this could help cattlemen.

They discuss: 

• The heritage of cattle care and how consumers want to know about it.
• Consumer expectations.
• They ways CAB helps bridge the gap.
• How producers can document their BQA certification.
• More

Visit cutthebull.info to share your certification to add to the story.

Thanks to this episode's sponsors Westway Feed Products.

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