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D3O’s non-Newtonian materials are used extensively in mountain bike protective equipment from a lot of different brands, and David Golay recently sat down with their Senior Vice President of Marketing, Kevin Franks, and their Head of Product, Kevin Fleer, to talk about the state of the mountain bike armor market; the ways it’s changed in recent years; where D3O sees it going in the future; the tradeoffs inherent in designing armor; testing standards for armor and how D3O thinks about them; armor for kids + the challenges in designing it; and much more. Along the way, Kevin and Kevin talk about D3O’s use in everything from consumer electronics to Formula One, and tease some upcoming new bike products, too.
TOPICS & TIMES:
Introducing Kevin Franks and Kevin Fleer (2:09)
What is D3O? (3:13)
Differing formulations and applications of D3O (6:50)
Tradeoffs in armor design (11:08)
Testing standards for bike armor (15:26)
Limb protection standards vs. helmet ones (17:57)
D3O versions and their tradeoffs (23:06)
Areas for improvement in MTB armor (27:31)
Evolution of the MTB protection market (30:35)
Working with partner brands to design armor (32:52)
Fitting armor and army data (34:12)
Designing armor for kids (35:45)
The future of MTB protection (39:09)
RELATED LINKS:
BLISTER+ Membership
BLISTER+ Real World Testimonials
Blister Labs
This Week’s Gear Giveaway
Blister Mountain Bike Buyer’s Guide
OUR OTHER PODCASTS
Off The Couch
GEAR:30
Blister Podcast
CRAFTED
Happy Hour
Hosted on Acast. See acast.com/privacy for more information.
By BLISTER4.8
129129 ratings
D3O’s non-Newtonian materials are used extensively in mountain bike protective equipment from a lot of different brands, and David Golay recently sat down with their Senior Vice President of Marketing, Kevin Franks, and their Head of Product, Kevin Fleer, to talk about the state of the mountain bike armor market; the ways it’s changed in recent years; where D3O sees it going in the future; the tradeoffs inherent in designing armor; testing standards for armor and how D3O thinks about them; armor for kids + the challenges in designing it; and much more. Along the way, Kevin and Kevin talk about D3O’s use in everything from consumer electronics to Formula One, and tease some upcoming new bike products, too.
TOPICS & TIMES:
Introducing Kevin Franks and Kevin Fleer (2:09)
What is D3O? (3:13)
Differing formulations and applications of D3O (6:50)
Tradeoffs in armor design (11:08)
Testing standards for bike armor (15:26)
Limb protection standards vs. helmet ones (17:57)
D3O versions and their tradeoffs (23:06)
Areas for improvement in MTB armor (27:31)
Evolution of the MTB protection market (30:35)
Working with partner brands to design armor (32:52)
Fitting armor and army data (34:12)
Designing armor for kids (35:45)
The future of MTB protection (39:09)
RELATED LINKS:
BLISTER+ Membership
BLISTER+ Real World Testimonials
Blister Labs
This Week’s Gear Giveaway
Blister Mountain Bike Buyer’s Guide
OUR OTHER PODCASTS
Off The Couch
GEAR:30
Blister Podcast
CRAFTED
Happy Hour
Hosted on Acast. See acast.com/privacy for more information.

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