Haydn Williams is a fragrance writer and host of the popular Man in the Mirror Podcast. He's a man of many talents, straddling the music and perfumer industries, and occasionally bringing the two together. Through his work on his podcast and through various panel discussions he has hosted, Haydn has found himself a bit of a niche: speaking to men about their grooming and fragrance habits, which means he is uniquely positioned to speak about how men are buying and experiencing fragrance in 2026. In this episode we talk all about Haydn's career and how men, specifically younger men, are experiencing scent.

You can find the Man in the Mirror Podcast here: https://shows.acast.com/man-in-the-mirror

Follow Haydn on instagram: https://www.instagram.com/yousmellgreatwhatisit/

Haydn's emotional connection scent is Cedarwood Heart Impression by Ostens.

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This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/

You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/

I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesense

You can also check out my website at https://www.thomasdunckley.com/

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