Ashkahn and Graham talk about how the Float Conference has been going since they handed off the reigns this year. Big decisions are still incoming, but there's a lot of ways you can help out or get involved. 

If you'd like to offer your help, services, or suggestions for the new Non-profit of the Float Conference, or if you'd just like updates to how it's going and where it might be held next year, email [email protected], and the Conference will know to contact you.

Something in the world of floating have you stumped?

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Ashkahn and Graham talk about how the Float Conference has been going since they handed off the reigns this year. Big decisions are still incoming, but there's a lot of ways you can help out or get involved.

If you'd like to offer your help, services, or suggestions for the new Non-profit of the Float Conference, or if you'd just like updates to how it's going and where it might be held next year, email [email protected], and the Conference will know to contact you.

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Listen to Just the Audio

Transcription of this episode... (in case you prefer reading)

Ashkahn: All right, welcome everybody.

Graham: Hello?

Ashkahn: Let's get ready to rumble.

Graham: Are you Graham-maniacs out there? I'm Graham.

Ashkahn: I'm Ashkahn.

Graham: Today's question is “what happens to the Float Conference now that you're not hosting it anymore? Do you know where it will be next year?”

Ashkahn: Very mysterious. I don't know.

Graham: Could it be more mysterious this is?

Ashkahn: I don't know how we're going to find the answer. Who would even know the answer to a question like that?

Graham: Yeah, I mean we just turn it right back on the audience, huh? What do you think is going to happen?

Ashkahn: Luckily so we're in touch with the people who used to run the Float Conference.

While they haven't tried it themselves, Ashkahn and Graham liberally distribute their opinions on the use of VR in float tanks and what they think might be better, using it before, after, or during a float.

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While they haven't tried it themselves, Ashkahn and Graham liberally distribute their opinions on the use of VR in float tanks and what they think might be better, using it before, after, or during a float.

Listen to Just the Audio

Transcription of this episode... (in case you prefer reading)

Graham: Alright, hello everybody. Graham over here.

Ashkahn: Ashkahn and question. This is an efficient episode.

Graham: You mean you're Ashkahn and you're a question.

Ashkahn: No, I just thought I'd fill in the blank. You know the context will provide the rest of the words for people's brains.

Graham: What?

Ashkahn: Question.

Graham: So today's question is, “thoughts on VR in float tanks. If we're not doing in-tank VR, would you suggest a VR session before or after tank?”

Ashkahn: Thoughts on VR and float tank.

Graham: Yeah, I've had thoughts. I think it would be really hard.

Ashkahn: I mean people have done it.

Graham: Yeah, it's just so salty.

Ashkahn: Yeah, I mean that's all the obvious stuff right, like electronics and salt water.

Graham: Yeah, so you should know that float tanks are really wet and salty and people have trouble even -

Ashkahn: But people have done it. People have gotten in there and managed to not destroy their equipment.

Graham: We think.

Ashkahn: I mean people have actively told us that they've done it successfully.

Graham: Yeah,

A/B Testing is a method to compare one system against another. Most often, this is used to compare the performance of one version of a website to another in real time.

Graham and Ashkahn talk about A/B testing (or "the old onesie-twosies" as Ashkahn says) and how it can be used to improve a float center's website.

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A/B Testing is a method to compare one system against another. Most often, this is used to compare the performance of one version of a website to another in real time.

Graham and Ashkahn talk about A/B testing (or "the old onesie-twosies" as Ashkahn says) and how it can be used to improve a float center's website.

Show Resources

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Virtual Web Optimizer

Listen to Just the Audio

Transcription of this episode... (in case you prefer reading)

Ashkahn: Okay.

Graham: All right.

Ashkahn: Welcome, everybody.

Graham: Hello.

Ashkahn: This is Ashkahn.

Graham: I am Graham.

Ashkahn: And we are ready to slam and jam.

Graham: With the question, which is, “do you ever run A/B tests at Float On to test the effectiveness of marketing strategies? Or have you ever heard of other centers doing this? If so, any suggestions are appreciated.”

Ashkahn: That's what they wrote, appreciated?

Graham: That's just how you say that. Right?

Ashkahn: That's the-

Graham: Yeah, I appreciate you pointing that out.

Ashkahn: No, that's not correct.

Graham: Yeah, so, A/B tests, otherwise known as split testing.

Ashkahn: Otherwise known as onesie-twosies.

Graham: That's not true.

Graham and Ashkahn break down the real truth about how closely they watch their budget for Float On on  a monthly basis. 

The truth is... not much. As it turns out, monthly expenses for float centers don't have huge variations unlike businesses that rely on retail, for example. Graham and Ashkahn explain they developed a sense for what's within reason.

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Graham and Ashkahn break down the real truth about how closely they watch their budget for Float On on  a monthly basis.

The truth is... not much. As it turns out, monthly expenses for float centers don't have huge variations unlike businesses that rely on retail, for example. Graham and Ashkahn explain they developed a sense for what's within reason.

Listen to Just the Audio

Transcription of this episode... (in case you prefer reading)

Ashkahn: Yeah, this is Ashkahn.

Graham: I am Graham.

Ashkahn: And boom, we got a fresh one, fresh one coming at you today. Just cooked it up, we got it all nice and prepped and the spices have been applied, it's been marinating for a while, just about to put the garnish on. It's really going to be a delicious episode today.

Graham: “How do you budget your center's finances on a monthly basis?”

Ashkahn: When you say it like that it doesn't really sound as delicious as I think I made it seem, but it's a good question.

Graham: Think of it as fault of the dish.

Ashkahn: Budget.

Graham: Yeah, so we totally budget-

Ashkahn: Super carefully.

Graham: For everything.

Ashkahn: Every penny is accounted for. Here's the thing, you're running a small business so there's just certain aspects of running a small business-

Graham: It's a small small business too. In the realm of small businesses, it's still smaller one most of the time.

Ashkahn: Physically small and you're only in so big of a place.

Float Ambassadors have been with the industry since the beginning, but gained popularity sometime in the last few years. What are ambassadors and how to float centers find them? When they do find them, how do they get them to represent floating? 

Graham and Ashkahn share their experiences with the practice of finding float mavens out in the world and the impact they've had on Float On.

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Show Highlights

Float Ambassadors have been with the industry since the beginning, but gained popularity sometime in the last few years. What are ambassadors and how to float centers find them? When they do find them, how do they get them to represent floating?

Graham and Ashkahn share their experiences with the practice of finding float mavens out in the world and the impact they've had on Float On.

Listen to Just the Audio

Transcription of this episode... (in case you prefer reading)

Ashkahn: Okay. Welcome.

Graham: All right.

Ashkahn: Hey, everybody. This is Ashkahn.

Graham: This is Graham over here.

Ashkahn: What are we gonna do today?

Graham: I don't know, I was thinking maybe answer question about float tanks.

Ashkahn: Oh, yeah. That's a good idea.

Graham: Maybe give a little advice.

Ashkahn: That's a good idea. That's do that.

Graham: Sign off, telling people to go to our website and submit their own questions?

Ashkahn: Okay. We don't even have to do it anymore.

Graham: Eat a burrito.

Ashkahn: You pretty much got the outline.

Graham: Okay. Today's question is, “I've set up an ambassador program. Are there terms I should be sure to include in a contract?”

Ashkahn: Okay.

Graham: Yeah. So, let's talk about what they mean.

Ashkahn: Yeah.

Graham: I guess, to bring everyone up to speed.

Ashkahn: Because when people talk about ambassador,