Ashkahn and Derek talk about algorithms, those pesky bits of code that push your posts up or down on social media and search engines and leave you scrambling for ways to get likes and clicks, constantly mixing it up to just be seen. 

The duo discusses how algorithms affect everyday posts for small businesses and how to keep up on information about the constantly changing nature of these systems. The main takeaway is, if your content is fresh, non-repetitive and you aren't trying to game the system, you likely have nothing to worry about.

Something in the world of floating have you stumped?

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Show Highlights

Ashkahn and Derek talk about algorithms, those pesky bits of code that push your posts up or down on social media and search engines and leave you scrambling for ways to get likes and clicks, constantly mixing it up to just be seen.

The duo discusses how algorithms affect everyday posts for small businesses and how to keep up on information about the constantly changing nature of these systems. The main takeaway is, if your content is fresh, non-repetitive and you aren't trying to game the system, you likely have nothing to worry about.

Show Resources

Search Engine Journal

Social Media Examiner

Listen to Just the Audio

Transcription of this episode... (in case you prefer reading)

Ashkahn: Okay, welcome everybody.

Derek: Hey, hey, hey.

Ashkahn: This is Ashkahn.

Derek: This is Derek.

Ashkahn: Derek. We have a slightly different crew here today.

Derek: Mixing it up.

Ashkahn: That's right. It's time for the Ashkahn and Derek podcast.

Derek: It's about time.

Ashkahn: It is, you know? We've been waiting for Graham to get out of here so we could really go over some pretty good topics.

Derek: Yeah, finally.

Ashkahn: He holds us back a lot, you know? Graham is actually out, he's visiting his dad in Idaho,

Any sales related business knows that commissions are the gold-standard incentive program for drumming up business, but how does it work in a float center for memberships?

Derek and Ashkahn talk about the mixed success they've experienced at Float On each time it's been tried.

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Show Highlights

Any sales related business knows that commissions are the gold-standard incentive program for drumming up business, but how does it work in a float center for memberships?

Derek and Ashkahn talk about the mixed success they've experienced at Float On each time it's been tried.

Listen to Just the Audio

Transcription of this episode... (in case you prefer reading)

Ashkahn: Yeah. Okay. Hi. Welcome everyone.

Derek: Hello there.

Ashkahn: Please, take a seat. If you're already sitting-

Derek: Stand up.

Ashkahn: Yeah, stand up.

Derek: Unless you're in a car.

Ashkahn: Then kind of, I guess, keep driving, is probably the best advice we can give.

Derek: Keep doing what you're doing.

Ashkahn: This is Ashkahn.

Derek: This is Derek.

Ashkahn: That's why that might have sounded a little unrecognizable to you at first, because that is in fact not Graham.

Derek: I've been on the show enough to be recognizable.

Ashkahn: Yeah, we all know Derek.

Derek: Yeah. Most people.

Ashkahn: Most people know Derek. If you don't, just come on over to Portland anytime and you can meet him.

Derek: That's not true.

Ashkahn: He's happy. We'll put his address in the show notes so everybody can-

Derek: I just moved.

Ashkahn: Go and say hi. We got a question.

Derek: Oh, okay. Go for it.

Ashkahn: I read the questions now.

Single float memberships have become increasingly more common in the float industry, typically with the option to purchase additional floats for the month at a discount. But how do you properly incentivize those members to float more than a single time per month? 

Ashkahn and Derek talk marketing tips to keeping your float center top of mind and making sure your members are active regularly.

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Show Highlights

Single float memberships have become increasingly more common in the float industry, typically with the option to purchase additional floats for the month at a discount. But how do you properly incentivize those members to float more than a single time per month?

Ashkahn and Derek talk marketing tips to keeping your float center top of mind and making sure your members are active regularly.

Listen to Just the Audio

Transcription of this episode... (in case you prefer reading)

Ashkahn: Word. Hey everybody.

Derek: What's up?

Ashkahn: This is Ashkahn.

Derek: This is Derek.

Ashkahn: We got the Ashkahn, Derek radio hour happening here. It's probably going to be more like fifteen minutes.Not an hour. Didn’t mean to get you guys all excited.

Derek: Gotta get home.

Ashkahn: Alright, cool. Want to hear the question?

Derek: I guess.

Ashkahn: I'm not gonna say it if you're not that enthusiastic about it.

Derek: Yes, Sir. Please! Can I have another?

Ashkahn: Oh great, sure.Yeah, yeah. Let me read the question here. It is, “I do the single float monthly membership, with additional discounted floats. How do I get my members to come in more than once a month?”

Derek: Gotta get those floaters floatin.

Ashkahn: So, yeah. I mean this is a really popular membership structure that we see out there, right?

Derek: Right, we even jumped on that bandwagon.

Ashkahn: So, we even do this.

Float On has been known throughout the years for pulling off outlandish marketing stunts with mixed success. For example, we ran a giveaway on social media back in 2014 for a full year of free floats to our lucky winner. 

Derek and Ashkahn provide a follow up on the success of that campaign and talk about the primary, secondary, and tertiary benefits that came from doing such a major giveaway.

Something in the world of floating have you stumped?

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}} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} ); jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [12, 1]) } );

Show Highlights

Float On has been known throughout the years for pulling off outlandish marketing stunts with mixed success. For example, we ran a giveaway on social media back in 2014 for a full year of free floats to our lucky winner.

Derek and Ashkahn provide a follow up on the success of that campaign and talk about the primary, secondary, and tertiary benefits that came from doing such a major giveaway.

Show Resources

Kingsumo (the WordPress plugin used to run this giveaway)

The Float On Floatillionaire Giveaway Landing Page

The Life Story of our Winner

And here's Graham and Ashkahn posing with Belinda Carroll, our winner with her comically large novelty gift card. 

Listen to Just the Audio

Transcription of this episode... (in case you prefer reading)

Derek: Welcome.

Ashkahn: Hey everybody.

Derek: Hi.

Ashkahn: This is Ashkahn.

Derek: This is Derek.

Ashkahn: Got the old Ashkahn-Derek crew here today.

Derek: We should come up with clever name.

Ashkahn: Yeah, Dere-kan?

Derek: Yeah, that's not as cool as Grashkamn...

Ashkahn: Yeah, Dere-kan

Derek: Dere-kan?

Social media seems to be the only marketing platform that anyone talks about anymore. How to do facebook ads, when to post on Instagram, how to improve Google SEO... it's a broad topic that seems to dominate the conversation in marketing. 

Ashkahn and Derek explain not only why it seems this way, but the misconception of relying too heavily on social media in marketing strategies, as well as a defense of social media as a platform.

Something in the world of floating have you stumped?

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Email Address*

What's your question?*NameThis field is for validation purposes and should be left unchanged.

jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 12) {if(typeof Placeholders != 'undefined'){

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}} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} ); jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [12, 1]) } );

Show Highlights

Social media seems to be the only marketing platform that anyone talks about anymore. How to do facebook ads, when to post on Instagram, how to improve Google SEO... it's a broad topic that seems to dominate the conversation in marketing.

Ashkahn and Derek explain not only why it seems this way, but the misconception of relying too heavily on social media in marketing strategies, as well as a defense of social media as a platform.

Show Resources

The Float Industry Report

Listen to Just the Audio

Transcription of this episode... (in case you prefer reading)

Ashkahn: Alright. Welcome, everybody.

Derek: Hello.

Ashkahn: Hello, this is Ashkahn.

Derek: This is Derek.

Ashkahn: We got a slightly altered crew here in the DSP Studios.

Derek: Altered Solution States.

Ashkahn: That's right. Graham is over in Idaho for the moment, for a couple of days, hanging out with his pops.

Derek: Yep, yep. That's awesome.

Ashkahn: Yeah. I've dressed up Derek here to look like Graham.

Derek: Got my mustache growing out.

Ashkahn: Yeah.

Derek: It's good.

Ashkahn: Yeah, he's into it.

Derek: Yeah.

Ashkahn: So we got a question.

Derek: Do we? You're supposed to read it.