Derek and Ashkahn give the low down on pitching memberships to customers. A lot of float center owners don't want to come off as pushy sales people after people get out of their floats. 

Ashkahn sympathizes with this a lot, since that's exactly how he felt when he first started selling memberships for Float On. He and Derek suggest a perspective shift on the idea of memberships, as lots of customers end up being appreciative of the opportunity, and don't feel like they're being overly pitched to.

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Show Highlights

Derek and Ashkahn give the low down on pitching memberships to customers. A lot of float center owners don't want to come off as pushy sales people after people get out of their floats.

Ashkahn sympathizes with this a lot, since that's exactly how he felt when he first started selling memberships for Float On. He and Derek suggest a perspective shift on the idea of memberships, as lots of customers end up being appreciative of the opportunity, and don't feel like they're being overly pitched to.

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Transcription of this episode... (in case you prefer reading)

Ashkahn: All right. Hey. hey everybody. This is Ashkahn.

Derek: This is Derek.

Ashkahn: Yeah, slightly different crew here today.

Derek: Yup, yup.

Ashkahn: Exciting. Keeping it fresh. That was my nickname in high school.

Derek: Keeping it, or fresh?

Ashkahn: Keeping it fresh.

Derek: Oh.

Ashkahn: Keeping it, comma, fresh.

Derek: Oh.

Ashkahn: Yeah.

Derek: It's kind of like Danger is your middle name.

Ashkahn: Mr. Fresh was the formal version.

Okay. We got a question.

Derek: Please.

Ashkahn: I'm reading them now, so get used to that. Here we go. Our question is “I'm struggling with signing up members, but I always feel so salesy bringing it up. Help?” That's good.

Derek: Yeah.

Ashkahn: I like when people are in desperate need of help and come to us.

If float tank water is safe, in part because of all the salt, then why is there such a huge emphasis in the industry for water treatment? After all, there haven't been any reports of anyone getting sick because of floating.

Ashkahn and Graham tackle this question and challenge the idea on its face, because, well, just because something hasn't been reported doesn't mean it doesn't happen, and given how little is known about water treatment in float tanks, it's a good idea, as an industry, to minimize the risk of infections and illness as much as possible. Really, there's a lot of reasons, from peace of mind, complying with health regulation standards, and even marketing, to maintain your float tank solution to as high a standard that you can.

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Show Highlights

If float tank water is safe, in part because of all the salt, then why is there such a huge emphasis in the industry for water treatment? After all, there haven't been any reports of anyone getting sick because of floating.

Ashkahn and Graham tackle this question and challenge the idea on its face, because, well, just because something hasn't been reported doesn't mean it doesn't happen, and given how little is known about water treatment in float tanks, it's a good idea, as an industry, to minimize the risk of infections and illness as much as possible. Really, there's a lot of reasons, from peace of mind, complying with health regulation standards, and even marketing, to maintain your float tank solution to as high a standard that you can.

Show Resources

FTS Blog - The Basics of Float Tank Sanitation

Role of UV in UV + H2O2 systems – DSP 39

Choosing a Shower Disinfectant for your float center – DSP 92

Disinfecting inside float tank walls – DSP 102

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Transcription of this episode... (in case you prefer reading)

Graham: Alright.

Graham and Ashkahn discuss soundproofing windows of a float center, but first they talk about which situations may even warrant soundproofing in the first place. It may be that soundproofing is better prioritized elsewhere.

If you do decide to soundproof your window, the guys give you some tips on how best to do it and what to look for when picking out which type of glaze you may want along with a few other options.

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Show Highlights

Graham and Ashkahn discuss soundproofing windows of a float center, but first they talk about which situations may even warrant soundproofing in the first place. It may be that soundproofing is better prioritized elsewhere.

If you do decide to soundproof your window, the guys give you some tips on how best to do it and what to look for when picking out which type of glaze you may want along with a few other options.

Listen to Just the Audio

Transcription of this episode... (in case you prefer reading)

Ashkahn: Hey.

Graham: Hi.

Ashkahn: Hi there, hello out there?

Graham: It's good to see you again.

Ashkahn: I'm glad you're here.

Graham: Or whatever we're doing, be listened to by you again. Yeah.

Ashkahn: It's good to be back in your ears.

Graham: Home, feels like home. I'm Graham.

Ashkahn: I'm Ashkahn. This is the daily-

Graham: Solutions.

Ashkahn: Podcast.

Graham: And today's question is “tips on soundproofing for windows.”

Ashkahn: Not a question.

Graham: Well I didn't raise up the-

Ashkahn: Truncated statement.

Graham: There's no question mark at the end so just Kind of let it sit as stated or asked I guess.

Ashkahn: Yeah.

Graham: Yeah. So windows are kind of an interesting one to talk about it. Let's just talk about situations where you want to soundproof windows before we go into too many tips about actually soundproofing them. So most float centers don't have big windows on their float rooms.

Ashkahn: Yeah. If you do-

If there's one thing Ashkahn and Graham have learned, it's reopening. Float On has had to shut down for repairs so many times over the years that they've got the process down to a science. 

They share their secrets for making sure you have a full week after opening, build momentum, keep your members happy in the downtime and throw a kickin' reopening party!

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If there's one thing Ashkahn and Graham have learned, it's reopening. Float On has had to shut down for repairs so many times over the years that they've got the process down to a science.

They share their secrets for making sure you have a full week after opening, build momentum, keep your members happy in the downtime and throw a kickin' reopening party!

Show Resources

How Often Does Float On Party? – DSP 225

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Transcription of this episode... (in case you prefer reading)

Graham: Alright.

Ashkahn: Okay, welcome everybody.

Graham: Wooooooooo.

Ashkahn: Yeah.

Graham: Ahh, the crowd goes wild.

Ashkahn: Yeah, so you better be goin' wild out there.

Graham: Clap, we can hear you if you're clapping. You better clap.

I'm Graham.

Ashkahn: I'm Ashkahn.

Graham: And, today's question is; “I am expanding my float center.”

Ashkahn: Nice.

Graham: “How can I capitalize on this so that when I grand re-open, I'll be booked?”

Okay. Swell.

Ashkahn: Swell.

Graham: Swell. Yeah, it is a good time to reorganize some of your marketing when you're closed, especially if you just have a bunch of contractors who are doing work and you yourself are not in charge of overseei...

Graham and Ashkahn talk about what it's like when inspiration strikes, how they chase their floaty muse to a solid marketing idea and form it into an actionable plan. 

The reality is that it mostly involves a lot of listening and willingness to try, and fail at, new things. As with so many things, play to your strengths, focus on the things you're passionate about and the rest is practice.

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Show Highlights

Graham and Ashkahn talk about what it's like when inspiration strikes, how they chase their floaty muse to a solid marketing idea and form it into an actionable plan.

The reality is that it mostly involves a lot of listening and willingness to try, and fail at, new things. As with so many things, play to your strengths, focus on the things you're passionate about and the rest is practice.

Show Resources

Free Floats for Teachers – DSP 301

Listen to Just the Audio

Transcription of this episode... (in case you prefer reading)

Graham: Alright.[

Ashkahn: Things are starting to get a little weird. We've been making a lot of these.

Graham: I'm Graham.

Ashkahn: I'm Ashkahn.

Graham: And the question today is, “where do you every time your inspiration for marketing campaigns?”

Ashkahn: Mostly dreams.

Graham: I just throw on some intros and you know, some of the creative juices flow.

Ashkahn: We have a professional soothsayer on staff.

Graham: Fortune tellers ... from a lot of places I guess, really. There's a handful. Brain, just one for example.

Ashkahn: A lot of our marketing campaigns revolve around working with some group of people and so often-

Graham: Reptilians.

Ashkahn: Shh, we’re not supposed to talk about that.