Dr. Centola is a professor of communication, sociology, and engineering at the University of Pennsylvania. His research focuses on how ideas transmit and transform societies through network theory and behavior change. He has explored these ideas in two popular books: How Behavior Spreads: The Science of Complex Contagions and Change: How to Make Big Things Happen. Damon joins the podcast to discuss the most effective approaches to social and behavior change.

Why is it so difficult to make meaningful, positive changes in our personal lives that last more than a few weeks? Explore this question in our essay by Alene Dawson, "Can people really change? Yes. Here's how."

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