Dan Murphy is Director of Marketing at Privy and creator of The Product Launch Masterclass, and today we’re talking about the 7 steps to crush your next product launch.

Dan knows all about this as he’s launched over 60 products to market throughout his career to date and we cover his product-launch framework including:

1. Strategy

2. Goals

3. Audience & positioning

4. Launch activities

5. Internal marketing

6. Launch day

7. Post-launch activities

If you launch products in SaaS, you'll love this episode!

Links

The Product Launch Masterclass >> http://www.theproductlaunchmasterclass.com/

Privy >> https://www.privy.com/

Ben & Jerry's: The Inside Scoop >> https://www.goodreads.com/book/show/261822.Ben_Jerry_s

The 22 Immutable Laws of Marketing >> https://www.goodreads.com/book/show/33449.The_22_Immutable_Laws_of_Marketing

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Advance B2B >> www.advanceb2b.com

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Follow Edward on Twitter >> twitter.com/NordicEdward