Dana Ward, the founder and president of Barefoot Scientist, has brought premium footcare products to the mainstream. After years of extensive research and product development, Ward created a brand nourishing the feet with the same level of luxury we give our face, hair, and body, with best-selling products such as PreHeels+ Blister Prevention Spray and Reboot Exfoliating Foot Peel. But before she was building a brand carried everywhere from Ulta to Rite Aid to podiatry offices around the nation, Ward was experiencing the need for footcare solutions firsthand. In her first life, Ward hosted, produced, and wrote over 7500 segments for outlets including E! Entertainment, NBC, Sony, and Clevver Media—the latter was where she was responsible for content strategy and production at the single most-viewed entertainment news network on YouTube. Who would have thought working those long hours on the red carpet in Hollywood would lead Ward to a footcare empire?

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