How can luxury brands build a more sustainable future? What does luxury mean in a climate crisis?

In this episode of Lives of Tomorrow, WGSN CEO Carla Buzasi discusses the future of luxury exploring ways brands can uphold their social and environmental responsibilities.

Joining Carla to explore the evolution of the luxury market is Diana Verde Nieto, co-founder of Positive Luxury, a sustainability organisation that supports luxury brands in adapting and transitioning to a sustainable future.

Diana is the author of Reimagining Luxury: Building a Sustainable Future for your Brand. She holds a degree in Global Leadership & Public Policy from Harvard Kennedy School and has been trained by former USA Vice President, Al Gore at the Alliance of Climate Protection, and was subsequently honoured by the World Economic Forum as a Young Global Leader. 

Carla and Diana discuss how luxury is a dance between modernity and heritage, what luxury brands can do to build a better tomorrow, how ‘thinking the unthinkable’ can keep a business agile and guarantee success, and how five consumer demographics interact with luxury – from Boomers right down to Alphas – are impacting the industry.