In this mini-episode of the Startup CPG podcast, Daniel Scharff dives into the world of data-driven decision-making with Max Dichter, CEO of 4th & Heart, and Jamie Nguyen, the Director of Finance and Strategy. 4th & Heart, the largest and fastest-growing ghee company in the US, is on a mission to highlight the benefits of ghee over traditional butter. Follow 4th & Heart's journey, from starting operations in a shared kitchen space to achieving national distribution in over 12,000 stores.

In addition, Max and Jamie discuss their strategic use of data to drive growth, enhance product offerings, and outpace the competition. Learn how they leveraged data to re-enter major retailers like Target, expand their product line with innovations like the ghee butter stick, and strategically position their brand in the competitive marketplace. Jamie also provides insights into their processes for gathering, analyzing, and utilizing data to inform forecasts, projections, and key business decisions.

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Listen in as they share about:

• 4th & Heart's Product and Company Overview
• Insights on Ghee
• Product Innovations
• NIQ  Byzzer™  Data Utilization
• Strategic Insights from Data
• Recommendations for Emerging Brands
• Personal Anecdotes and Engagement

Episode Links:

4TH AND HEART Website

Max Dichter’s LinkedIn

Jamie Nguyen’s LinkedIn

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Show Links:

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• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics