Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

David Pogue on How Apple Turned Failure into Breakthrough Innovation

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Apple’s greatest successes were built on failure.

In this episode of Technovation, Peter High speaks with David Pogue, an Emmy-winning journalist, former New York Times technology columnist, CBS News correspondent and author of Apple: The First 50 Years, about how Apple transformed early product missteps into category-defining innovation.

Drawing on 150 interviews and decades of coverage, Pogue unpacks the hidden lessons behind Apple’s most famous failures—and how they shaped the company’s future.

Key insights include:

  • Why the Apple III and Lisa failed—and what they enabled
  • How constraints in the early Mac informed later breakthroughs
  • The role of leadership in reframing failure as progress
  • Apple’s near-collapse and improbable turnaround
  • What today’s executives can learn from Apple’s innovation model
    • ...more
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