Daybreak

A new generation of designers is on the rise. These designers are expected to be  a lot more than just “one trick ponies”. The new-age ‘Designer X’ is expected to bring  a little bit of everything to the table. They understand the basics of sustainability, how their designs would impact things like climate change and culture. And they would also generally know a little bit of coding too. 

And that is because the whole perception of design has shifted. Just last month, IIT Delhi announced a new certificate course in design thinking. It quoted multiple reports explaining why aspirants should take it. One of them was a 2023 Deloitte report that said companies that integrated design thinking in their innovation process brought new products to market 50 per cent faster than others and saw 2.5 X more revenue growth.

The latest batch of design generalists are the products of a new era of design education that has been sweeping through India’s universities. As of now, about a dozen have started their own design schools. Some of these universities are leaning into the industry’s demand for a well-rounded designer.

But now that more universities have entered the picture and generalist designers are becoming a dime a dozen, landing good jobs is going to get tougher as the job market matures. 

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*This episode was previously published on November 4, 2024

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Nothing can dampen a vacation like a chronic migraine. Sunayani Sarkar, a 22-year-old biotechnology student learnt this the heard way during a trip to the Andaman and Nicobar islands last year. A month of terrible migraines later, her doctor suggested she try out a wearable device called Nerivio, developed by Pharma major Dr Reddy's through a partnership with an Israeli bio tech firm called Theranica Bio Electronics. 

The device connects to an app via Bluetooth and controls the electronic pulses sent to the arm. It also stores the patient’s data to track migraine episodes over a period of time. It seemed simple enough and Sunayani’s migraines weren’t getting any better, so she decided to give it a go. 

She isn’t alone. Turns out in the last few years, the market for devices to treat and manage chronic and non communicable diseases has been blowing up. Despite its high costs, thousands of Indians are opting for digital therapeutics to manage their migraines better and monitor heart health. And company's like Dr Reddy's and Lupin are making the most of it. And why wouldn't they? After all, it opens the doors to bundled products, robust patient data and a chance to be pioneers in global healthcare. 

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Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Welcome to the world of luxury-lifestyle management, where firms like RedBeryl, Indulge Global, and Quintessentially play the role of concierge for their ultra-wealthy clients, making the impossible possible.

Now this sort of thing has become even easier for the rich. Because their wealth managers are also taking care of some of these requests. 

It isn’t a one -off thing. Companies like RedBeryl, Indulge GLobal, Quintessential – all of which play the role of concierge for their ultra wealthy clients – are increasingly partnering with wealth managers to edge out competition and increase their clientele. 

In today’s episode, we dive into how wealth managers are finding new ways to delight the ultra-rich. 

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Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

One of the largest deals to acquire a D2C brand took place last week. India’s largest manufacturer of consumer good, Hindustan Unilever acquired the skincare company Minimalist, a 90% shareholding for nearly 3000 crore rupees.

Homegrown startup beauty brands have been on a roll in India. Scores and scores of new age skincare brands have cropped up since the pandemic and all of them harp on the science of it. And their whole appeal is transparency. Transparency about the ingredients that go into each of their products.

Among all of them, Minimalist is the one that really stands out. It is an active ingredients based skincare company that sells things like niacinamide, retinol, Vit C, glycolic acid, and salicylic acid. It launched around the end of 2020, and within a span of eight months, it built a 1000 crore rupee  business. What’s even more surprising that the brand has remained in the green, meaning profitable, from the very first month itself.

For years, legacy brands like, HUL, Ponds, and Loreal have been selling products with similar ingredient--the only difference being they either didn't launch them in India or the kept the names hidden away in tiny fonts at the back of the bottles.

It was Minimalist that came around and broke that mould.

And now, seeing the success of brands like Minimalist, legacy brands are rethinking their strategy.

Case in point: Hindustan Unilever

The company’s has been wanting to turn its beauty and well-being portfolio into a “high-growth" premium category for a while now and the acquisition of Minimalist is a big step in that direction.

But how did Minimalist manage something that a giant like HUL couldn't?

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Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Property prices across Indian cities have gone through the roof, up by nearly 30% in the last two years. This along with ever increasing rent and general cost of living has made planning for the future quite challenging for those in their 20s and 30s. 

So has the idea of home ownership changed among the younger generations, like in many Western countries where more and more people are choosing to rent rather than buy?  Or are we still attached to the idea of owning a home?

And what's behind these record-breaking property prices anyway?

Tune in to find out.

Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

FROM THE ARCHIVES (This episode was first published July 1, 2024)

The Economic Times reported yesterday that Zepto, the quick-commerce startup, is in talks to increase the size of its initial public offering to $800 million-$1 billion. Zepto earlier planned to raise $450 million through the issue.  Even when it entered the quick commerce scene for the first time in 2021, Zepto was a disruptor. Now, it is the third largest company in the market after Blinkit and Swiggy Instamart. Last year, it secured its biggest funding ever at a US$3.6 billion valuation, mainly from its existing investors.

Venture Intelligence, a data provider told The Ken that the US$660 million funding was the largest bet made by VCs in Indian startups in 2024. 

What did Zepto do to get all this attention from investors?

Tune in.

Also listen to:

Daybreak: Why we date, marry, or breakup with Swiggy Instamart, Blinkit, Zepto & BigBasket

A dialogue from Munnabhai has become the ultimate source of inspiration for Acko, a digital general insurer. 

"When someone’s dying, do they necessarily have to fill out forms?"

 The Ken spoke to multiple Acko executives who said that this line is frequently repeated in meetings of its 21-month-old retail health insurance business. The inspiration seems to be working.  

Despite being new to the retail health insurance game,  the company was able to sell health insurance policies worth about Rs 51 crore in the segment. That’s 40 per cent more than Godigit, which is listed and had the advantage of being around longer. 

Most people who understand this space are  thrown off by the route it has gone down. You see, conventionally, the industry has depended heavily on agents and point of sale personnel to sell policies. But Acko has no interest in this approach. 

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Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

A bunch of startups are not entering the booming Indian e-bus ecosystem and becoming overnight successes. Just take the case of EKA mobility. Before 2023, EKA was barely a company. It was more the R&D wing of Pinnacle Industries, which is a major manufacturer of seating and interiors for legacy automakers like Tata Motors and Ashok Leyland. 

But when the government launched the PM E-Drive subsidy back in September, everything changed for Eka Mobility. The five-year-old startup turned into a full-fledged EV manufacturer. Eka Mobility is one among many beneficiaries of the EV wave here in India. But naturally, it does not come without its challenges. 

Which is why, despite India’s e-bus ambitions slowly gaining momentum thanks to government funding, the private sector has barely put its foot on the pedal. 

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Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Last week, Ola Electric’s shares saw a three-day slump after the Central Consumer Protection Authority asked the company for more documents for its investigation against it post receiving thousands of consumer complaints. But shares going up and down is regular stuff right? Not for Ola Electric. 

The company went public in August 2024 at a debut price of Rs 76 becoming the only startup that went public at a lower price. 

In his newsletter The Nutgraf, my colleague Praveen said it was a bold decision which paid off for Ola Electric. You see, when startups go for an IPO, it becomes clear that most of the value has already been extracted when it was private, leaving little for public investors. If it were shown to you as a graph, you’d see a sharp fall in growth post going public. That is the usual trend.

But Ola Electric dodged it thanks to its lower debut price. This is exactly what makes its falling share prices a matter of concern. And somewhere in the middle of all this is CEO Bhavish Aggarwal's public perception. 

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Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

A couple years ago, quick commerce platforms were the place to be for up and coming brands across the country. Just a little sliver of real estate on a rapid delivery app was enough to put them on the map.

But now, many of these brands are very quickly realising that success on a Blinkit or a Zepto is a double edged sword. With it comes high commissions, marketing fees, and the constant pressure to never run out of inventory.

Some brands have now had enough.

How did it get here? The Ken reporter Nuha Bubere explains.

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 Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.