Deal Talk

Deciphering dealer advertising

Not so smart car end

Test drive or wait

Bait and missing

Switching stories

Ridiculous trade values

No matter what you owe

Multiple rebates

Employee pricing, means what?

Disclosures

Plus everything

Radio, newspaper, magazines, TV, social media, other internet

FTC will help eventually

Not a single number matters

A dealer’s ads uncover their ethical character

The don’ts of automotive buying

When the storm is over

Gas is cheap

Electric resale is a question

The do not’s win

A list of what not to do

Extra leasing

Pick one out without terms

Always test drive

Think about the future, the fit, your needs, resale value, etc.

Bank first, deal later

Never talk cash

Always, Carfax/Auto check

Never give up

 Stick to Deal Talk

Dealing with a one price store

Always be careful of the special deals

Maintenance can wait during the epidemic

Repairs might not wait

Lower overhead and better averages

Customer satisfaction is not the reason

2+2 is not 5

One price does not mean good price

Ho Hum at best

F&I has more time

Negotiating is a happier customer

Usually a higher average profit

Don't let your guard down

Buying vehicles and protecting credit during the virus

You are in control

Easier over the phone

Easier internet information

In writing is always better

Due diligence still applies

 You have more time

Protecting credit score

Score factors

What hurts credit

Too much buying power

End the extra credit

Communication is king

Peter to Paul

True one price is a culture

When is the best time to buy?
1. Hold off buying might be a good idea
2. Keep you loan company in the loop
3. Wipe it down weekly
4. Keep it full
5. When is a big factor
6. Weather can be on your side
7. Post-holiday
8. Summer heat
9. Week day
10. Last or 32nd
11. Time thoughts
12. Morning, noon or evening
13. New model or left-over?
14. Two year late model used
15. Oddity of design change
16. When not to buy?
17. Lease timing advantages are similar
18. Use what you can

The Resale Story

Demos aren’t required

Always try it on

Resale value should be your number one

Resale is part of your deal

A good deal, might not be

Good resale shrinks minus equity

Is resale part of the deal?

Biggest cost but considered the least

A year round factor

What is Predictable?

What else plays a part?

How to protect resale

What are all the factors?

What can you do?

Think twice, buy once

The Lemon law

Good salespeople are a guess

Stick to the due diligence

Is good customer service a thing of the past?

Lemon law

All states have one

All states are different

Arbitration could be available

Federal lemon law Magnuson-Moss

FTC new or used

Effort equals results, as everything

The main concepts

Same exact vehicle

Assertive, never aggressive

Focus on what matters

A few more

Leasing benefits

Does it make sense?

Resale guard

Flexible terms

More Choices

Peace of mind

More vehicles in 10 years

Keep it, buy it, trade it or walk away

No repair

Mileage is a plan either way

Tax?

Still trade due diligence

Keep your trade dollars

Payment packing unclear

https://auphonic.com/donate_credits?user=dealtalk

Before you negotiate

Review is good

Getting your paperwork

After the shopping model

Get quotes     

What you might say

Ad blocker

Trade shopping

Beacon

Calling Banks

Insurance

Add-0ns

Check the amenities while testing

The considerations when you're picking a dealer

Treatment does not get better

No substitute for due diligence

Have you ever been this ready

Negotiation methods

Without confrontation

Timid can win

Aggressive trade issues

Knowledge is key

Due diligence support

Waiting for results

Can you do better?

Persistence

Deal and trade separate if possible

Talk when there is a need

Offer and fact together

You may need to walk

No substitute for due diligence

Never shopping

Never cash