Today I’m joined by Fred Emich IV, Partner at Emich Automotive.

We cover how Emich Automotive became the #1 EV retailer for Kia, the challenges Fred’s faced as Chairman of VW’s National Dealer Council, and the evolving threat Scout poses to VW dealers — plus much more.

This episode is brought to you by:

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Topics:

00:37 How did racing shape Fred's career?

02:51 Entering the family car business how?

05:40 Biggest triumph and challenge in auto?

09:57 Strategy for dominating the EV market?

17:34 Future vision for Volkswagen leadership?

20:39 Key industry challenge with Volkswagen?

22:26 Direct-to-consumer: threat or opportunity?

24:28 How has Tesla impacted the industry?

35:30 How does community shape future vision?

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