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Deep Dive: Witches have re-entered the mainstream through the power of social media, which has also catapulted the prevalence of the Etsy and DIY witch.

But with so many witches entering your TikTok feed or telling you about your future through a screen, how do we know if what they’re selling us is magic or marketing?   

In this episode of The Briefing, Helen Smith is joined by Dr Caroline Tully, a scholar of modern Pagan religions, who explains the rise of the modern witch and why, for many, witchcraft is more than just a trend.

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