Summary

In this episode, Lindsay Pinchuk shares her mantra for 2024 and emphasizes the importance of community. She discusses the role of community in both personal and professional life and highlights the value of a supportive network. Lindsay shares personal experiences of dealing with competition and explains how embracing a community over a competition mentality can set your businesses apart. She provides tips for building a supportive network and using it to your advantage. Lindsay also encourages listeners to embrace a growth mindset and nurture a culture of support. She emphasizes the power of the business community and the importance of collaboration.

Takeaways

• Surround yourself with people who will be there for you no matter what and who you will be there for.
• Embrace a community over a competition mentality to set yourself apart in business.
• Build a supportive network by attending events, connecting with other women business owners, and seeking mentorship.
• Use your community to your advantage by partnering and collaborating with others.

YOU CAN FIND...

00:00 Introduction and Mantra for 2024

01:30 The Importance of Community

02:25 Embracing Community over Competition

05:14 Dealing with Copycats and Competition

07:47 Building a Supportive Network

09:12 Tips for Building a Supportive Network

14:30 Using Your Community to Your Advantage

17:47 Embracing a Growth Mindset

21:35 Nurturing a Culture of Support

23:24 The Power of Your Business Community

25:47 We Are Better Together

26:16 Wrap Up

If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher 

FOUNDHER FRIDAY EVENTS ARE BACK IN 2024---with new cities and a virtual networking event in January. Get on the list and be among the first to have dibs on registration.

Check out these episodes of Dear FoundHer... all about the Power of Partnerships:

Part 1

Part 2

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Hosted on Acast. See acast.com/privacy for more information.

This year has been a year of growth, discovery, and solidifying the one thing I tell you all the time: YOU JUST HAVE TO BE YOURSELF. As we move into 2024 it has been FIVE years since I closed on the sale of my business. So much has happened, and truly 2023 was a pivotal year for me—I’m about to share with you why

In addition to a recap of this year and a sneak peek of next, I wanted to share with you the ten lessons I'm taking with me into 2024. As business owners, you can take what you will from them—but each of them have played an important role in growing my business exponentially this year. In fact, I talked to my tax accountant today and he said: Lindsay, I am so proud of you. Keep doing what you are doing—you started from nothing and look where you are. 

If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher 

REMINDER: Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off an annual or monthly membership. DON'T FORGET, doors close to Founding Members on 12/31. JOIN HERE.

FOUNDHER FRIDAY EVENTS ARE BACK IN 2024---with new cities and a virtual networking event in January. Get on the list and be among the first to have dibs on registration.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Hosted on Acast. See acast.com/privacy for more information.

In our #1 most downloaded episode of 2023, host Lindsay Pinchuk talks to Peloton's Jenn Sherman about her own social media insecurities. In a conversation that resonated with you like none other this year, this episode is JAM PACKED with tips and simple strategies to help you put your own social media on the right path in 2024. PLUS---grab Lindsay's Cheat Sheet + Social Media Challenge below.

And when you're done listening to this episode, you can listen to part 2 which aired eight weeks after Jenn first got started with Lindsay's challenge.

By way of background, Jenn is Peloton's OG instructor and her episode of Dear FoundHer... from July 2022 is the most downloaded in the podcast’s history. Jenn returned this year to discuss her struggle to learn basic processes like recording and posting, especially as someone who is older than her coworkers. Lindsay answers a lot of the questions Jenn still has, explains the importance of having fun throughout the process and gives Jenn a CHALLENGE that you can participate in as well!

Top takeaways from today’s episode:

• You just have to get started. Make a commitment. 
• Take baby steps. Learn one step at a time and build upon it. 
• It’s OK to feel overwhelmed. 

Connect with Jenn Sherman: http://www.instagram.com/pelotonjenn

Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchuk

Connect with Dear FoundHer...: http://www.instagram.com/dearfoundher

JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet

Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.

If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher 

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

As promised, this week Dear FoundHer... is dropping our two most downloaded episodes of 2023! Coming in at #2....the incredible Bobbi Brown shares her story of her own 2.0: Jones Road Beauty. This is the same episode that aired earlier this year, there are no additions or updates. Stay tuned for our top downloaded episode tomorrow and then on Thursday, Lindsay Pinchuk rounds out the year with the lessons she's taking with her into 2024.

Bobbi shares how she built two majorly successful makeup brands, Bobbi Brown, and later Jones Road Beauty, by following her own lead and being herself. She talks about how it felt to walk away from her first business, separating her brand from her personal identity, and the importance of relationships.

Top takeaways from this interview:

• A lot of entrepreneurship is just making stuff up
• Even the most successful people, like Bobbi Brown, suffer from imposter syndrome. You just have to put yourself out there
• Bobbi utilized her expertise and personal brand to teach and build authority–and so should you. 
• The importance of spending as much time on your family as you do on your business–find the hacks and shortcuts
• What feel like mountains really aren’t–break things down into actionable steps and figure out what you need to do to move forward

Quotes

• “So much of my career is connecting with people. Now, they call it networking. It's just being myself.” (13:27-13:37 | Bobbi) 

• “I'm an upbeat and positive person. Which I think you need to be in order to be a good entrepreneur.” (19:55-20:02 “ Bobbi)

• “Bobbi Brown the person became a brand, apart from Bobbi Brown the brand.” (33:40-33:46 | Bobbi)

Connect with Bobbi Brown:

Instagram | http://www.instagram.com/justbobbidotcom

Website | http://www.jonesroadbeauty.com

If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher 

Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Build your own buzz, control your own destiny! In this episode, Lindsay Pinchuk welcomes Dear FoundHer’s first guest in the cannabis industry and the last guest of 2023, Jenna Goldring. Jenna is the founder of The High Confectionary, a micro-dose direct-to-consumer gummy manufacturer. Jenna shares her entrepreneurial journey as a new mother in the male-dominated cannabis industry. We explore how Jenna identified a gap in the market for low-dose edibles, driven by her own experiences as a cannabis user with a low tolerance. Despite facing challenges in a market that primarily targeted high-dose consumers, Jenna was determined to create a product that allowed users to control their experience.

Throughout the episode, Jenna discusses her transition from a corporate job to full-time entrepreneurship, the complexities of navigating the cannabis industry's compliance regulations, and the recent pivot from cannabis to hemp products. She shares valuable insights on building a brand, the power of networking and reaching out to industry leaders, and the importance of realistic expectations and self-care as a new mother and founder.

Quotes:

• “I think when you feel something inside of you that's like, I want to go do this. I believe in this. I know I can do it. And even if you fail, you're going to learn so much in the process. You got to just bet on yourself. I mean, that's what everyone else does.” (14:35 | Jenna Goodring)
• “It was a lot of just networking. It was a lot of me being like, here's what I want. What are the pieces that make this up? And how do I go find them? The internet is an amazing tool. You can find anything on it. And I think people forget that. So I watched a lot of YouTube videos. I tasted a ton of products. I researched who made those products. And I found my suppliers. And it was really just a lot of research, due diligence, and networking.” (17:10 | Jenna Goodring)
• “I think just having no expectations in the beginning is my biggest piece of advice, whether you're a founder or just a first time mom. Just see what happens. See how it goes. Don't expect it to be a certain way. Get in the groove. I think there's so much pressure for babies to sleep this way and eat this way and moms to recover and lose weight. And it's not real. Maybe for some people, but for others, your journey is going to look different. And so I would say just be open and easy on yourself.” (41:09 |Jenna Goodring)

Connect with  Jenna Goodring:

Instagram: http://www.instagram.com/highconfectionary

If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher 

Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Today Lindsay Pinchuk, host of Dear FoundHer... is sharing the #1 game changer for her brand, business and company in 2023…and the foundation on which she built my entire first company upon. Her first company was an events company and she never thought she'd host another event again for a company of mine. Today, she's sharing with you how events have played a pivotal role in her year and what’s to come. 

In today's episode you'll hear Lindsay talk about:

• How she started and grew a business built upon the foundation of events.
• What events do for your company.
• What makes an event successful.
• Six Tips to Get Your Event Strategy Started

If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher 

Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

What makes a successful foundation when it comes to the financials of a business? Lindsay Pinchuk introduces us to Danielle Hayden of Kickstart Accounting to explore this question. Kickstart is Lindsay’s own accounting firm, so she leads the conversation in sharing how transformative it has been to work with an organization designed to help female entrepreneurs understand their financials in order to grow their businesses and become more profitable.

Danielle shares tips to help entrepreneurs navigate financial challenges through foundational services vs. mere number-crunching. She emphasizes creating a judgment-free environment where clients feel comfortable seeking guidance and asking questions. For entrepreneurs who are listening who do not yet have a bookkeeper, Danielle offers advice for what to look for in a potential partner.

For small business owners looking to enhance their financial management skills and strategies, or understand how a bookkeeping partner can support their growth, this episode offers practical tips and advice.

Key Takeaways:

• It's crucial to find a bookkeeper or financial advisor that you enjoy working with, as this relationship is key to managing your business's finances effectively.
• The moment you begin accepting payments from customers is the official start of your business, marking a significant milestone in your entrepreneurial journey.
• Doing bookkeeping on your own is not advisable; it's a complex task that requires professional handling to ensure accuracy and compliance.
• As a business owner, it's important to pay yourself, which not only acknowledges your effort but also aids in personal financial planning.

Quotes:

“We have to know our numbers to manage our business. And the bonus is that we can also use those numbers for taxes, not the other way around.” (33:19 | Danielle Hayden)

“I'm too small. I'm not big enough for a bookkeeper. I'm not big enough for a tax accountant. I'm not enough. Get out of your head. The day that you started accepting payments from customers is the day that you created a business, which is the day that you needed a bookkeeper. You cannot afford to do bookkeeping on your own.” (37:58 | Danielle Hayden)

Connect with Danielle Hayden:

Instagram: https://www.instagram.com/kickstartaccounting/

Website: https://kickstartaccountinginc.com/about-us/#ops

If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher 

Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Imagine a world where women hold positions of power and influence in our government. A world where their voices are heard and their perspectives shape policies that impact us all. Join Lindsay Pinchuk and Jordan Zaslow in conversation on this important vision.  Jordan is the executive director and founder of Her Bold Move, a political organization dedicated to electing women to positions that have never been held by women before.

During the conversation, Jordan discusses the challenges women face when running for office and the need for more support and resources. Jordan and her team have made a significant impact, supporting over 130 female candidates and making Her Bold Move the fastest-growing support network for women running for office.

By listening to this episode, you'll gain insights into the importance of electing women to positions of power and the positive changes they can bring. You'll learn about the work Her Bold Move is doing to provide financial aid, endorsements, and campaign support to female candidates. And most importantly, you'll be inspired to take action and support the movement towards gender equality in politics.

Quotes:

• “If we can elect more women, we can ensure that our reproductive health care will always be there and that the people in office understand the value of it and the importance of it.” (20:48 | Jordan Zaslow)
• “We understand that it's going to take a long time to make that real change that we're looking to make, but if we can make it, we don't just think that the experience of running for office as a woman will improve and that will be it. We think that the country as a whole would improve. We think that it would change the lives of all women in this country for the better. So we all pretty much believe that this is one of the most important things that we could possibly be spending our time doing.”  (28:10 | Jordan Zaslow) 
• “If you sign up to volunteer with us, we will start looping you in on opportunities to get involved, to volunteer. You can get involved in phone banking, text banking, and even fieldwork efforts.” (34:16 | Jordan Zaslow)

Connect with Jordan Zaslow:

Instagram: http://www.instagram.com/herboldmove

Instagram: http://www.instagram.com/jordanzaslow

If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher 

Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Last Friday we hosted our final LIVE in person event for 2023: FoundHer Friday…and today host, Lindsay Pinchuk wants to bring you into the fold of the conversation we had there—specifically the simple steps that you can take right now to help your social media in 2024. The key word is simple. That's a promise.

t’s important that you think about what you are posting. So every time you post ask yourself: 

1.    Does this content connect with my community? Does it help them? Will they care?

2.    What is the purpose of the content and am I achieving it? 

3.    Is there a call to action---even if it is to drop an emoji---you have to ask them to do something. 

Here are the six SIMPLE steps to take right now on socail media:

 want to caveat by saying…NONE of these are hard. 

1. Keep a list of ideas 
2. Share Your Story. 
3.  Don’t post and ghost. 
4. Start sharing content from your community.
5. Ask Polls in your stories.
6. Create 2-3 reels per week for the next four weeks. 

Start doing these things now as these simple steps will make a big impact on your social media.

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

Grab my Instagram Reels cheat sheet here.

Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Hosted on Acast. See acast.com/privacy for more information.

"Do business and politics mix?" This question forms the backdrop of a truly inspiring episode of "Dear FoundHer," where host Lindsay Pinchuk engages with Caroline D'Amore, founder and CEO of Pizza Girl. Lindsay was profoundly moved by Caroline's bold support on social media for Israel and the Jewish community following the October 7th terrorist attacks, a stance that exemplifies the intertwining of business acumen and social activism.

Caroline's journey began with Pizza Girl, an all-organic Italian foods company born from her pursuit of high-quality, authentic pasta sauces. Her decision to publicly support the Jewish community post-terrorist attacks marked a significant moment in her career as Pizza Girl turned activist.

In their honest conversation, Lindsay and Caroline delve into the complexities of balancing business with activism. Caroline acknowledges the challenges but emphasizes the necessity of mental health and self-care. She advocates for speaking one's truth, reinforcing that the impact of such actions often surpasses the potential risks associated with losing followers or business.

The episode celebrates the power of authenticity, the importance of advocacy, and using one’s business platform for achieving broader social good.

Key Takeaways:

• It is important to stand up for what you believe in, even if it goes against popular opinion or may have potential negative impacts on your business or personal life.
• Balancing social issues and business can be challenging, but it is crucial to find a way to address important matters while still maintaining focus on your business goals.

Quotes:

• "I just couldn't believe that something so atrocious and devastating and awful could happen to so many people in Israel to then see within even just a few days where there was not even time to mourn, there was such a backlash and hate parade." (15:38 | Caroline D'Amore)
• "I will not stop. I will not be silenced. I do not scare easily." (26:26 | Caroline D'Amor)
• "Life is short. And people kept saying to me, if I lose my business tomorrow, at least I know that I stood for something." (34:39 | Caroline D'Amore)

Connect with Caroline D'Amore:

http://www.instagram.com/carolinedamore

http://www.instagram.com/pizzagirl

https://www.pizzagirl.com/ use the code Foundher15 for 15% off

If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher 

Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.