Build your own buzz, control your own destiny! In this episode, Lindsay Pinchuk welcomes Dear FoundHer’s first guest in the cannabis industry and the last guest of 2023, Jenna Goldring. Jenna is the founder of The High Confectionary, a micro-dose direct-to-consumer gummy manufacturer. Jenna shares her entrepreneurial journey as a new mother in the male-dominated cannabis industry. We explore how Jenna identified a gap in the market for low-dose edibles, driven by her own experiences as a cannabis user with a low tolerance. Despite facing challenges in a market that primarily targeted high-dose consumers, Jenna was determined to create a product that allowed users to control their experience.

Throughout the episode, Jenna discusses her transition from a corporate job to full-time entrepreneurship, the complexities of navigating the cannabis industry's compliance regulations, and the recent pivot from cannabis to hemp products. She shares valuable insights on building a brand, the power of networking and reaching out to industry leaders, and the importance of realistic expectations and self-care as a new mother and founder.

Quotes:

• “I think when you feel something inside of you that's like, I want to go do this. I believe in this. I know I can do it. And even if you fail, you're going to learn so much in the process. You got to just bet on yourself. I mean, that's what everyone else does.” (14:35 | Jenna Goodring)
• “It was a lot of just networking. It was a lot of me being like, here's what I want. What are the pieces that make this up? And how do I go find them? The internet is an amazing tool. You can find anything on it. And I think people forget that. So I watched a lot of YouTube videos. I tasted a ton of products. I researched who made those products. And I found my suppliers. And it was really just a lot of research, due diligence, and networking.” (17:10 | Jenna Goodring)
• “I think just having no expectations in the beginning is my biggest piece of advice, whether you're a founder or just a first time mom. Just see what happens. See how it goes. Don't expect it to be a certain way. Get in the groove. I think there's so much pressure for babies to sleep this way and eat this way and moms to recover and lose weight. And it's not real. Maybe for some people, but for others, your journey is going to look different. And so I would say just be open and easy on yourself.” (41:09 |Jenna Goodring)

Connect with  Jenna Goodring:

Instagram: http://www.instagram.com/highconfectionary

If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher 

Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Today Lindsay Pinchuk, host of Dear FoundHer... is sharing the #1 game changer for her brand, business and company in 2023…and the foundation on which she built my entire first company upon. Her first company was an events company and she never thought she'd host another event again for a company of mine. Today, she's sharing with you how events have played a pivotal role in her year and what’s to come. 

In today's episode you'll hear Lindsay talk about:

• How she started and grew a business built upon the foundation of events.
• What events do for your company.
• What makes an event successful.
• Six Tips to Get Your Event Strategy Started

If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher 

Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

What makes a successful foundation when it comes to the financials of a business? Lindsay Pinchuk introduces us to Danielle Hayden of Kickstart Accounting to explore this question. Kickstart is Lindsay’s own accounting firm, so she leads the conversation in sharing how transformative it has been to work with an organization designed to help female entrepreneurs understand their financials in order to grow their businesses and become more profitable.

Danielle shares tips to help entrepreneurs navigate financial challenges through foundational services vs. mere number-crunching. She emphasizes creating a judgment-free environment where clients feel comfortable seeking guidance and asking questions. For entrepreneurs who are listening who do not yet have a bookkeeper, Danielle offers advice for what to look for in a potential partner.

For small business owners looking to enhance their financial management skills and strategies, or understand how a bookkeeping partner can support their growth, this episode offers practical tips and advice.

Key Takeaways:

• It's crucial to find a bookkeeper or financial advisor that you enjoy working with, as this relationship is key to managing your business's finances effectively.
• The moment you begin accepting payments from customers is the official start of your business, marking a significant milestone in your entrepreneurial journey.
• Doing bookkeeping on your own is not advisable; it's a complex task that requires professional handling to ensure accuracy and compliance.
• As a business owner, it's important to pay yourself, which not only acknowledges your effort but also aids in personal financial planning.

Quotes:

“We have to know our numbers to manage our business. And the bonus is that we can also use those numbers for taxes, not the other way around.” (33:19 | Danielle Hayden)

“I'm too small. I'm not big enough for a bookkeeper. I'm not big enough for a tax accountant. I'm not enough. Get out of your head. The day that you started accepting payments from customers is the day that you created a business, which is the day that you needed a bookkeeper. You cannot afford to do bookkeeping on your own.” (37:58 | Danielle Hayden)

Connect with Danielle Hayden:

Instagram: https://www.instagram.com/kickstartaccounting/

Website: https://kickstartaccountinginc.com/about-us/#ops

If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher 

Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Imagine a world where women hold positions of power and influence in our government. A world where their voices are heard and their perspectives shape policies that impact us all. Join Lindsay Pinchuk and Jordan Zaslow in conversation on this important vision.  Jordan is the executive director and founder of Her Bold Move, a political organization dedicated to electing women to positions that have never been held by women before.

During the conversation, Jordan discusses the challenges women face when running for office and the need for more support and resources. Jordan and her team have made a significant impact, supporting over 130 female candidates and making Her Bold Move the fastest-growing support network for women running for office.

By listening to this episode, you'll gain insights into the importance of electing women to positions of power and the positive changes they can bring. You'll learn about the work Her Bold Move is doing to provide financial aid, endorsements, and campaign support to female candidates. And most importantly, you'll be inspired to take action and support the movement towards gender equality in politics.

Quotes:

• “If we can elect more women, we can ensure that our reproductive health care will always be there and that the people in office understand the value of it and the importance of it.” (20:48 | Jordan Zaslow)
• “We understand that it's going to take a long time to make that real change that we're looking to make, but if we can make it, we don't just think that the experience of running for office as a woman will improve and that will be it. We think that the country as a whole would improve. We think that it would change the lives of all women in this country for the better. So we all pretty much believe that this is one of the most important things that we could possibly be spending our time doing.”  (28:10 | Jordan Zaslow) 
• “If you sign up to volunteer with us, we will start looping you in on opportunities to get involved, to volunteer. You can get involved in phone banking, text banking, and even fieldwork efforts.” (34:16 | Jordan Zaslow)

Connect with Jordan Zaslow:

Instagram: http://www.instagram.com/herboldmove

Instagram: http://www.instagram.com/jordanzaslow

If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher 

Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Last Friday we hosted our final LIVE in person event for 2023: FoundHer Friday…and today host, Lindsay Pinchuk wants to bring you into the fold of the conversation we had there—specifically the simple steps that you can take right now to help your social media in 2024. The key word is simple. That's a promise.

t’s important that you think about what you are posting. So every time you post ask yourself: 

1.    Does this content connect with my community? Does it help them? Will they care?

2.    What is the purpose of the content and am I achieving it? 

3.    Is there a call to action---even if it is to drop an emoji---you have to ask them to do something. 

Here are the six SIMPLE steps to take right now on socail media:

 want to caveat by saying…NONE of these are hard. 

1. Keep a list of ideas 
2. Share Your Story. 
3.  Don’t post and ghost. 
4. Start sharing content from your community.
5. Ask Polls in your stories.
6. Create 2-3 reels per week for the next four weeks. 

Start doing these things now as these simple steps will make a big impact on your social media.

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

Grab my Instagram Reels cheat sheet here.

Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Hosted on Acast. See acast.com/privacy for more information.

"Do business and politics mix?" This question forms the backdrop of a truly inspiring episode of "Dear FoundHer," where host Lindsay Pinchuk engages with Caroline D'Amore, founder and CEO of Pizza Girl. Lindsay was profoundly moved by Caroline's bold support on social media for Israel and the Jewish community following the October 7th terrorist attacks, a stance that exemplifies the intertwining of business acumen and social activism.

Caroline's journey began with Pizza Girl, an all-organic Italian foods company born from her pursuit of high-quality, authentic pasta sauces. Her decision to publicly support the Jewish community post-terrorist attacks marked a significant moment in her career as Pizza Girl turned activist.

In their honest conversation, Lindsay and Caroline delve into the complexities of balancing business with activism. Caroline acknowledges the challenges but emphasizes the necessity of mental health and self-care. She advocates for speaking one's truth, reinforcing that the impact of such actions often surpasses the potential risks associated with losing followers or business.

The episode celebrates the power of authenticity, the importance of advocacy, and using one’s business platform for achieving broader social good.

Key Takeaways:

• It is important to stand up for what you believe in, even if it goes against popular opinion or may have potential negative impacts on your business or personal life.
• Balancing social issues and business can be challenging, but it is crucial to find a way to address important matters while still maintaining focus on your business goals.

Quotes:

• "I just couldn't believe that something so atrocious and devastating and awful could happen to so many people in Israel to then see within even just a few days where there was not even time to mourn, there was such a backlash and hate parade." (15:38 | Caroline D'Amore)
• "I will not stop. I will not be silenced. I do not scare easily." (26:26 | Caroline D'Amor)
• "Life is short. And people kept saying to me, if I lose my business tomorrow, at least I know that I stood for something." (34:39 | Caroline D'Amore)

Connect with Caroline D'Amore:

http://www.instagram.com/carolinedamore

http://www.instagram.com/pizzagirl

https://www.pizzagirl.com/ use the code Foundher15 for 15% off

If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher 

Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Spread the news about what you are doing because you have a powerful story to tell! Join Lindsay Pinchuk and Jennifer Babbit Bodnar, CEO Atlanta's premier communications agency, Babbit Bodner, to learn what PR really is and how you can use it to grow your business. 

Jennifer's agency helps brands and individuals craft impactful stories and tell those stories through media relations, influencer marketing, and social media to build and protect brand reputations. Jennifer recommends PR for business owners because it creates brand credibility. When hiring a PR firm, look for 3 elements: values, strategy and team. If you have a small PR budget, get scrappy and connect with local reporters and media influencers in your industry. Utilizing micro Influencer marketing is also a strategy Jennifer recommends for brands with smaller budgets who are looking for targeted audience engagement.

This episode is full of amazing wisdom for business owners looking to leverage public relations to build and protect their brand reputation and grow their business.

Key Takeaways:

• It's all in who you know. 
• Pull up your boots and go get to it. 
• Know what the destination is. 
• Be yourself, build yourself a personal advisory board, experts, people who can surround you and who you can call on for counsel no matter what. 
• Network, network, network!

Quotes:

• “I believe at the core of every brand, every person, every company, there is a great narrative.” (10:08 | Jennifer Babbit Bodner)
• “Get out of your house, get out of your office and go be at networking, industry, charitable events. There's a follow-up to that, which is you got to talk to people at these events. I tell my team everywhere they go, they need to give out at least 10 business cards.” (16:09 | Jennifer Babbit Bodner)
• “Build yourself a personal advisory board. I don't mean an actual board. But who are those experts, especially in the areas that you don't know that you can call for counsel and ask them, say, I want you to be a part of my personal advisory board, right? I mean, legal, mental health, business, product, whatever it is, when you're starting out, there's so much you don't know. And there's so many people that are willing to share that with you.” (37:26 | Jennifer Babbit Bodner)

Connect with Jennifer Babbit Bodner:

Instagram: http://www.instagram.com/babbitbodner

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Melissa Clayton's entrepreneurial journey, from launching her business in a basement to securing a partnership with Target, is nothing short of remarkable. As the founder and CEO of Tiny Tags, a line of fine personalized jewelry for moms, Melissa has made strategic decisions that have significantly advanced her brand.

At the heart of Melissa's approach to building Tiny Tags is a laser-focused strategy on a specific target audience: moms. By streamlining her website to only feature products that resonate with this group, Melissa simplified her business operations and fostered a deeper connection with her customers. This sharp focus paved the way for Tiny Tags to launch a bespoke collection at Target stores, a move that not only expanded brand awareness but also aligned perfectly with the brand's ethos. The ongoing goal is to widen the partnership, reaching more customers while staying true to Tiny Tags' identity. The role of social media in the growth of Tiny Tags has been pivotal. Melissa’s direct engagement with editors and influencers, coupled with authentic storytelling, has deepened connections with customers. Her belief in the power of storytelling has been a key factor in creating a relatable and beloved brand. This episode is full of key takeaways. Head over to @dearfounder on Instagram and drop your number one takeaway from this conversation in the comments on the post with the tiny tags pictured. One lucky winner is going to win a $100 gift card to Tiny Tags to create their own customized piece of jewelry AND a one-year membership to Marketing Made Simple for Small Business, Lindsay's new group mentorship program (value $1,163.)

Quotes:

• “If you're a small business, every dollar counts. We had a whole article in Inc. Magazine and the editor said to me, the only reason why I replied to your email is it came from you. She said, my inbox is flooded with PR firms.” (15:46 | Melissa Clayton)
• “Making money is not a why. And I think, again, it makes running your business so much easier, especially when things are hard, because you have a deep why with it.” (37:33 | Melissa Clayton)

Connect with Melissa Clayton:

Website: http://www.tinytags.com

Instagram: http://www.instagram.com/tinytags

Instagram: http://www.instagram.com/melissarclayton

For more information and to join Lindsay's new online group mentorship and community: Marketing Made Simple for Small Business, CLICK HERE.

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

From corporate America to a trailblazer in influencer marketing, Aliza Freud of SheSpeaks shares her story of success and adaptation, evolving SheSpeaks from a women's insight platform into a hub for influencer marketing.

Aliza discusses the growth of influencer marketing, highlighting the shift from blogging to platforms like YouTube, Instagram, and TikTok. She emphasizes the need for authentic content and the importance for brands to have distinctive social media personalities. For small brands entering influencer marketing with limited budgets, Aliza shares advice for collaborating with community influencers for product reviews and making the most of user-generated content.

Key Takeaways:

Brands are now personalities. So a content strategy supporting this notion is imperative. 

You don't need a big agency to work with influencers. Look at who's tagging you. Search for people within your category and within your community and DM them. 

Maximize any content you get from a creator and use it everywhere including investing in boosting it so that more people see it. 

Successful companies often undergo significant changes from their beginnings, so be open to this kind of growth and adaptation.

Quotes:

• “One of the things that I recognized with influencers early on was that when they talk about products, if you let them do it, if you let them be authentic and real about it, they're going to talk about it from a benefit perspective. How did this make my life more interesting, better, funnier, whatever it is, more exciting? That's what they're going to talk about. (27:15 | Aliza Freud)
• “You can get so much value when you just reach out to someone who you think is creating good content that probably has your audience and and just offer them an opportunity. Hey, look, if I send you this, would you be willing to try it?” (33:03 | Aliza Freud)
• Once you have a piece of content you love from an influencer, it is such an efficient use of funds to boost it. Just, you know, anybody can like get an account on meta. It works for both Facebook and Instagram. You can do some targeting if you want to and boost the content. It is very efficient. And you can say, I want to optimize for clicks. I want to optimize where you can see the impact. (36:39 | Aliza Freud).

Check out Aliza Freud's Influencer Masterclass here: https://shespeaksinc.com/influencer-marketing-masterclass-video/

Connect with Aliza Freud:

Instagram: https://www.instagram.com/aliza_freud/

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

Marketing Made Simple for Small Business is HERE! Get on the list and get access to this brand new solution to help you grow your business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Today on Dear FoundHer... host, Lindsay Pinchuk shares seven steps for setting up the foundation for your 2024 small business marketing strategy.

She will discuss setting up the right tools and putting a process into place so that you can follow a simple strategy to market your business. these steps are imperative in order to put a marketing strategy into action and also to make it successful.

GET ON THE WAITLIST FOR EARLY ACCESS TO MARKETING MADE SIMPLE FOR SMALL BUSINESS, my new online community and group mentorship.

If you want more ideas, step-by-step instructions and the exact emails and DMs I use for outreach, grab my new e-book:

The Partnership Blueprint for Small Business, A Step-by-Step Guide to Reaching Thousands of New Customers

Resources discussed in today's episode:

Flodesk

Leadpages

Canva

Later

Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

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