In this conversation, Lindsay Pinchuk emphasizes the importance of email marketing and how it can drive conversions. She shares her experience with her first business, Bump Club and Beyond, where capturing email addresses was a top priority. Lindsay discusses the power of email compared to social media and how it can be used as a direct line of communication with your community. She provides various methods for collecting email addresses, including live events, giveaways, cross-promotional partnerships, and webinars. Lindsay also presents a case study of her successful launch of a group mentorship program, highlighting the role of email in driving registrations and conversions.

Takeaways

• Email marketing is the number one way to push content and elicit transactions from your best customers.
• Email is a direct line of communication to your community and should not be underestimated.
• Most interactions and conversions come from email rather than social media.
• Methods for collecting email addresses include live events, giveaways, cross-promotional partnerships, and webinars.

Chapters

00:00 The Importance of Email Marketing

01:25 Capturing Email Addresses

02:25 Email vs Social Media

03:24 Emails Driving Conversions

04:23 Email as a Direct Line of Communication

05:23 Using Email and Social Media Together

06:52 Reasons to Use Email

08:42 Methods of Collecting Email Addresses

12:00 Case Study: Launching a Group Mentorship

15:39 Success of the Launch

17:38 The Importance of Email List

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Grab Lindsay's Quickstart Guide to Email Marketing HERE

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