Summary

In this episode, Lindsay Pinchuk discusses the importance of self-promotion and driving conversions for business owners. She emphasizes the power of storytelling and sharing personal experiences to build credibility and engage with the community. Lindsay provides practical tips on finding stories to share, such as looking back at old photos and reflecting on past experiences. She also highlights the need to promote oneself without bragging and the importance of sharing one's offer regularly. Lindsay distinguishes between soft selling and hard selling and encourages business owners to find a balance between the two. Lastly, she emphasizes the effectiveness of sending an email to everyone in one's network to promote their business.

Takeaways

• Storytelling and sharing personal experiences can build credibility and engage with the community.
• Promoting oneself does not have to involve bragging, but rather sharing stories and experiences that make up one's greater story.
• It is important to regularly share one's offer and make it clear how people can work with or buy from them.
• Finding a balance between soft selling (sharing stories and success stories) and hard selling (directly promoting one's offer) is crucial.
• Sending an email to everyone in one's network can be a powerful way to promote one's business.

Chapters

01:05 The Importance of Self-Promotion

03:26 Finding Stories to Share

07:37 Promoting Yourself without Bragging

08:06 The Importance of Sharing Your Offer

10:59 Soft Selling vs. Hard Selling

16:09 The Power of Sending an Email

19:19 Conclusion and Call to Action

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