"Ever wondered how setbacks can fuel innovation and lead you to success?" In this episode of Dear FoundHer…, Lindsay Pinchuk sits down with Amy Schoenthal, a journalist turned marketing consultant and author of "The Setback Cycle," to tackle this very question. They dive into Amy's journey and the pivotal role setbacks play in personal and professional growth.

Lindsay and Amy peel back the layers on what it takes to write a book, highlighting how personal experiences can transform into powerful stories that shape brands and connect with people on a deeper level. The discussion takes a deeper look at setbacks, viewing them not as barriers but as opportunities for innovation and personal development. Amy provides a sneak peek into her book, sharing stories of famous founders and leaders who used their challenges as launchpads for success.

Amy opens up about the iterative process of perfecting her book proposal and how feedback, even when tough, was invaluable. She stresses the importance of community support, mentoring, and the magic of reaching out for guidance, highlighting how collaboration and networking can propel you forward.

Amy urges budding writers and entrepreneurs to step out of their comfort zones, embrace feedback, and lean into their vulnerabilities as they navigate their paths to success.

Quotes:

• “Just start writing. If you have a message that will resonate, you will see that following grow authentically. (27:55 | Amy Shoenthal)
• “That's my marketing strategy. Just asking everyone I know if I could be on their podcast, asking people I know to share the information with their friends, to preorder the book, to just kind of get the word out. Luckily I have spent years building my network because I think of my writing and I do a lot of speaking engagements and I moderate a lot of panels and I've done a few keynotes. Since I got the book deal and finished the book, I've just been talking about it endlessly.” (29:28 | Amy Shoenthal)

Connect with Amy Shoenthal:

The Setback Cycle: https://www.amyshoenthal.com/the-setback-cycle

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