Discover how Karen Behnke, fueled by a lifelong passion for health and wellness, transformed the beauty industry with Juice Beauty. In this enlightening episode of Dear Founder, Lindsay Pinchuk sits down with the mind behind the clean beauty pioneer to explore the creation of a brand that's as committed to the environment as it is to efficacy.

Diving into Karen's story, listeners will learn about her leap into entrepreneurship in her late 40s, after a successful exit from her previous company. What makes Karen's venture stand out is not just the innovative use of organic botanical juices in her products but also her relentless pursuit of a mission that marries beauty with environmental stewardship.

Hear firsthand about the challenges of maintaining a brand's core values in the face of rapid growth and the strategic moves Juice Beauty made to expand its reach during the pandemic. Karen's reflections on the importance of community, resilience in entrepreneurship, and the impact of genuine passion for your niche offer invaluable insights for anyone dreaming of turning their entrepreneurial vision into reality.

In a candid conversation, Karen and Lindsay also touch on the significance of Juice Beauty's farm-to-beauty approach and how it underscores the brand's commitment to sustainability. This episode is a deep dive into what it means to build a purpose-driven brand in an industry ready for change.

Quotes:

• “What's the foundation of our brand? Antioxidant-rich farm to beauty. If you come here, you'll get our signature bright green packaging, and everything is sustainable, organic, reclaimed. It's on brand from top to bottom.” (23:17 | Karen Behnke)
• “That's really the essence of what we do. We deliver glowing, beautiful skin and we clinically validate everything and we have authentically organic formulas. So that's kind of the foundation.” (26:11 | Karen Behnke)
• “Oftentimes TikTok gets the reputation that it's for the younger generation. But I know so many women who are over 40 who are on TikTok, they might not necessarily be participating by sharing, but they're participating by viewing and engaging and ultimately buying.” (35:06 | Lindsay Pinchuk)

Connect with Karen Behnke:

http://www.instagram.com/juicebeauty

http://www.instagram.com/juicebeautykaren

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