In this Dear Melissa segment, Melissa answers subscribers’ questions about what responsibilities and roles a product manager should take on in various scenarios. She talks through working alongside a UX researcher, responsibilities around maintaining strategy when the bigger picture is unclear, and the do’s and don’ts of working under a new superior.

Q: When do you think a UX researcher should be involved to support discovery, and what activities should they take on within discovery? [3:21]

Q: How should product managers maintain strategic fit in large corporations, especially in the midst of CEO changes, COVID-19, and new technology trends? How do you balance user-centricity versus internal business value and strategic fit? How am I responsible as a product manager to completely manage all of these vision changes versus what our senior management does, making sure our strategy is adapting? [8:09]

Q: Do you have any advice for navigating the new normal [of having a new superior]? [15:32]

Resources

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