In this Dear Melissa segment, Melissa answers subscribers’ questions about separating product strategy from overall company strategy, rules of thumb for discovery and delivery phases, and what a small company starting to scale up really needs in order to carve out a thoughtful product strategy and vision.

Q: Do you have any advice on how to align between product strategy and business strategy, especially when a product doesn't have a strong executive presence? [1:13]

Q: How do you manage discovery and delivery simultaneously during a 12-week quarter? Should there be two different roles? [6:59]

Q: What should the next step be for a company entering a scale-up model with no long-term strategy? [11:13]

Resources

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