Creating great products is about the systems, processes, and culture in place that help companies deliver value to their customers. On the Product Thinking Podcast, host Melissa Perri interviews the thought leaders in product development and answers your pressing questions to help you think like a great product leader.

In this Dear Melissa segment, Melissa answers subscribers’ questions about strategy. 

Q: How do you convince the CTO of the value of working towards understanding problems rather than defining pre-made solutions? [1:54]

A: Sometimes you just have to demonstrate to them what the customer discovery process is, how it works and why it's valuable, which means you'll have to go out and do it. Figure out how you can define that value, package that up into something that will work for your CTO, and then present it. Start small and demonstrate success.  

Q: Do you have any tips for a product leader to make sure that their team gets the big picture and has visibility and ownership end-to-end, including the business success? [9:00]

A: There is often a misalignment of business goals across multiple levels of organizations, which indicates that something is wrong with the product strategy. [I suggest] you over-communicate and ensure that the product strategy is well deployed. Everyone needs to understand what problems they are facing and what goals they are trying to achieve.

Q: What’s your recommendation on building a product strategy at small scale within the product team and leveraging that strategy up to get broader visibility, and buying from leadership and other stakeholders? Does that work? [13:55]

A: Yes, it does work. I would start by finding out if there’s a product strategy that’s been poorly deployed. Figure out the goals that the executives want to achieve, use that opportunity to define said goals, and build your product strategy. 

Resources

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MelissaPerri.com