Today's guest is Debbie Wei Mullin, founder of Copper Cow Coffee. In case you weren't aware, National Coffee Day is coming up on October 1st, and what better way to celebrate than with a conversation about the roasted beverage that jump-starts America every morning. The first phase of Debbie's path took her all over the world working for the World Bank. But even though she enjoyed the work, she knew she was destined to set out on her own. Her first venture wasn't the runaway success story she had hoped it would be, so she pivoted. And then she had to pivot again when her next idea missed the mark as well. The product we know as Copper Cow Coffee was only ever intended to be a backup plan, but the success it's had only serves to reinforce the phrase 'if at first you don't succeed, try, try again.' Debbie's story is a masterclass in how flexibility and paying attention to market signals can lead to huge returns.

Listen in as we cover everything from why her family's experience in the food industry made her avoid it at all costs, why her deal with Robert Herjavec fell through, and how she hired someone from Craigslist to design a logo and accidentally came away with a name for her company.